Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - Morocco

Morocco

Ad spending in the Digital Audio Advertising market in Morocco is forecasted to reach US$3.59m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6.59%, leading to a projected market volume of US$4.94m by 2029.
With a projected market volume of US$6,586.00m in 2024, the majority of revenue will be generated the United States.
In the Digital Audio Advertising market in Morocco, the number of listeners is expected to reach 3.8m users by 2029.
The average ad spending per user in the Digital Audio Advertising market in Morocco is projected to be US$1.17 in 2024.
In the Digital Audio Advertising market in Morocco, 65% of total ad spending will be generated through mobile in 2029.
Morocco's digital audio advertising market is rapidly expanding, driven by increased internet penetration and a growing demand for targeted audio content.

Key regions: United States, France, India, Asia, Japan

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Analyst Opinion

The Digital Audio Advertising market in Morocco has been experiencing significant growth in recent years. Customer preferences have shifted towards consuming audio content through digital platforms, leading to increased demand for digital audio advertising. Additionally, several trends in the market have contributed to its development.

Customer preferences: Moroccan consumers have shown a strong preference for digital audio content, with a growing number of people using streaming platforms and mobile apps to listen to music and podcasts. This shift in consumer behavior has created a lucrative opportunity for advertisers to reach their target audience through digital audio advertising. The convenience and accessibility of digital audio platforms have made them a popular choice among consumers, leading to increased engagement with audio advertisements.

Trends in the market: One of the key trends in the Digital Audio Advertising market in Morocco is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend has gained traction in Morocco, as advertisers seek to optimize their campaigns and reach the right audience at the right time. Programmatic advertising also offers advanced targeting capabilities, enabling advertisers to deliver personalized and relevant audio ads to their audience. Another trend in the market is the increasing popularity of podcast advertising. Podcasts have gained a significant following in Morocco, with a wide range of topics and genres catering to different interests. Advertisers have recognized the potential of podcast advertising to reach a highly engaged and loyal audience. By sponsoring or placing ads within popular podcasts, advertisers can effectively promote their products or services to a targeted group of listeners.

Local special circumstances: Morocco has a young and tech-savvy population, with a high smartphone penetration rate. This has contributed to the growing popularity of digital audio platforms and the increased consumption of audio content. Additionally, the country has a vibrant music and entertainment industry, making it an attractive market for advertisers looking to engage with a diverse audience.

Underlying macroeconomic factors: Morocco's economy has been experiencing steady growth, which has had a positive impact on the Digital Audio Advertising market. As the economy expands, businesses are investing more in advertising to promote their products and services. The increasing disposable income of Moroccan consumers has also led to a higher demand for goods and services, creating opportunities for advertisers to target this growing consumer base. In conclusion, the Digital Audio Advertising market in Morocco is developing due to changing customer preferences, emerging trends such as programmatic advertising and podcast advertising, local special circumstances such as a young and tech-savvy population, and underlying macroeconomic factors such as economic growth and increasing disposable income. This market presents a promising opportunity for advertisers to reach a highly engaged audience and promote their brands effectively.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.