Market Insights Advertising & Media Advertising

Digital Banner Advertising - Morocco

Morocco

Ad spending in the Digital Banner Advertising market in Morocco is forecasted to reach US$67.76m in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 5.27%, leading to a projected market volume of US$87.59m by 2029.
When compared globally, the United States will generate the most ad spending (US$67,120.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market in Morocco is projected to be US$1.92 in 2024.
By 2029, 55% of the total ad spending in the Digital Banner Advertising market in Morocco will be generated through mobile.
Morocco's Digital Banner Advertising market is rapidly evolving, with a surge in programmatic buying and personalized ad targeting strategies gaining momentum.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

The Digital Banner Advertising market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Moroccan consumers have shown a growing preference for digital advertising, particularly in the form of banner ads. This can be attributed to several factors. Firstly, the increasing penetration of smartphones and internet connectivity has made digital advertising more accessible to a larger audience. Secondly, the younger generation, which forms a significant portion of the population, is more tech-savvy and receptive to digital advertising. Lastly, the ability of digital banner ads to target specific demographics and track user engagement has made them an attractive option for advertisers.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Morocco is the shift towards programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling them to reach their target audience more effectively. This trend is driven by the increasing availability of data and advanced targeting capabilities, which allow advertisers to deliver personalized and relevant ads to their audience. Programmatic advertising also offers cost efficiencies and greater transparency in ad buying, making it an appealing option for advertisers in Morocco. Another trend in the market is the growing importance of mobile advertising. With the increasing adoption of smartphones in Morocco, advertisers are recognizing the need to optimize their digital banner ads for mobile devices. This includes creating mobile-friendly designs and utilizing mobile-specific targeting strategies. Mobile advertising offers unique opportunities for advertisers to reach consumers on-the-go and engage with them in a more personalized manner.

Local special circumstances: Morocco's unique cultural and linguistic landscape presents both opportunities and challenges for digital banner advertising. The country has a diverse population with multiple languages spoken, including Arabic, French, and Berber. Advertisers need to consider these linguistic differences when creating banner ads to ensure they resonate with the target audience. Additionally, cultural sensitivities and preferences should be taken into account to avoid any potential backlash or misinterpretation of the ads.

Underlying macroeconomic factors: Morocco's growing economy and increasing disposable income are contributing to the development of the Digital Banner Advertising market. As the country's middle class expands, more consumers have the purchasing power to engage with digital advertising. Furthermore, the government's efforts to promote digitalization and attract foreign investment have created a favorable business environment for advertisers. In conclusion, the Digital Banner Advertising market in Morocco is witnessing significant growth due to customer preferences for digital advertising, the rise of programmatic advertising, the increasing importance of mobile advertising, and the country's unique cultural and linguistic landscape. These trends are supported by underlying macroeconomic factors such as Morocco's growing economy and government initiatives. Advertisers in Morocco can capitalize on these developments by adopting targeted and mobile-friendly strategies that resonate with the local audience.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.