Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Morocco

Morocco

Ad spending in the Digital Out-of-Home Advertising market in Morocco is forecasted to reach US$18.40m in 2024.
Ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 6.53%, leading to a projected market volume of US$25.24m by 2029.
With a projected market volume of US$4,366.00m in 2024, most ad spending will be generated China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$0.48 in 2024.
Morocco's Digital Out-of-Home Advertising market is rapidly expanding, leveraging the country's growing digital infrastructure and consumer engagement for impactful campaigns.

Key regions: India, France, United States, United Kingdom, China

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Analyst Opinion

The Digital Out-of-Home Advertising market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Moroccan consumers have shown a growing interest in digital out-of-home advertising due to its ability to capture attention and deliver targeted messages. With the increasing use of smartphones and other digital devices, people are becoming more accustomed to interactive and personalized advertising experiences. Digital out-of-home advertising offers the opportunity to engage with consumers in a dynamic and visually appealing way, making it an attractive option for brands looking to make a lasting impression.

Trends in the market: One of the key trends in the Moroccan digital out-of-home advertising market is the adoption of interactive and immersive technologies. This includes the use of touchscreens, augmented reality, and virtual reality to create engaging experiences for consumers. By incorporating these technologies into their campaigns, advertisers are able to capture attention and drive higher levels of engagement. Another trend in the market is the integration of data analytics and real-time targeting. Advertisers are increasingly leveraging data to better understand their target audience and deliver personalized messages. This allows them to optimize their campaigns and ensure that they are reaching the right people at the right time. With the availability of mobile location data and other digital insights, advertisers in Morocco are able to deliver highly targeted and relevant content to consumers.

Local special circumstances: Morocco has a young and tech-savvy population, with a high percentage of smartphone users. This presents a unique opportunity for digital out-of-home advertising, as it allows brands to reach a large and engaged audience. Additionally, the country has a growing tourism industry, attracting visitors from around the world. Digital out-of-home advertising provides a platform for advertisers to reach both local residents and tourists, making it a valuable marketing tool.

Underlying macroeconomic factors: Morocco has experienced steady economic growth in recent years, which has contributed to the development of the digital out-of-home advertising market. As the economy continues to grow, businesses are investing more in advertising and marketing to capture the attention of consumers. Additionally, the government has been supportive of the digital sector, providing incentives for businesses to adopt digital technologies. This has created a favorable environment for the growth of the digital out-of-home advertising market in Morocco. In conclusion, the Digital Out-of-Home Advertising market in Morocco is experiencing significant growth due to customer preferences for interactive and personalized advertising experiences. The adoption of immersive technologies and data analytics is driving innovation in the market. The young and tech-savvy population, along with the growing tourism industry, provide unique opportunities for advertisers. The underlying macroeconomic factors, including steady economic growth and government support, are contributing to the development of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.