The Direct Messaging Advertising market in Morocco is experiencing significant growth due to several key factors.
Customer preferences: Moroccan consumers have shown a strong preference for direct messaging advertising as a means of communication. This is partly due to the increasing use of smartphones and messaging apps in the country. Messaging apps such as WhatsApp, Facebook Messenger, and Viber are widely used by Moroccans for both personal and professional communication. As a result, businesses have recognized the opportunity to reach their target audience directly through these platforms.
Trends in the market: One of the key trends in the Direct Messaging Advertising market in Morocco is the rise of personalized and interactive messaging campaigns. Businesses are leveraging the capabilities of messaging apps to create customized experiences for their customers. This includes sending personalized messages, offering interactive features such as quizzes or games, and providing real-time customer support through messaging platforms. These personalized and interactive campaigns have proven to be more engaging and effective in capturing the attention of Moroccan consumers. Another trend in the market is the integration of artificial intelligence (AI) technology in direct messaging advertising. AI-powered chatbots are being used by businesses to automate customer interactions and provide instant responses to inquiries. This not only improves the efficiency of customer service but also allows businesses to gather valuable data and insights from customer interactions. AI technology is also being utilized to analyze customer behavior and preferences, enabling businesses to further personalize their messaging campaigns.
Local special circumstances: Morocco has a young and tech-savvy population, with a high percentage of smartphone users. This demographic is more likely to engage with messaging apps and be receptive to direct messaging advertising. Additionally, the country has a growing e-commerce sector, with more consumers turning to online shopping. Direct messaging advertising provides an effective way for businesses to promote their products and services to this expanding online consumer base.
Underlying macroeconomic factors: Morocco has been experiencing steady economic growth in recent years, which has contributed to the development of the Direct Messaging Advertising market. The country's GDP growth, coupled with increasing disposable incomes, has led to higher consumer spending. This provides businesses with the opportunity to invest in advertising and reach a larger audience through direct messaging platforms. Furthermore, Morocco has made significant investments in its digital infrastructure, including improved internet connectivity and mobile networks. This has facilitated the widespread adoption of messaging apps and created a favorable environment for direct messaging advertising. In conclusion, the Direct Messaging Advertising market in Morocco is thriving due to customer preferences for direct communication, the rise of personalized and interactive campaigns, the integration of AI technology, the young and tech-savvy population, the growing e-commerce sector, and the country's steady economic growth and digital infrastructure investments.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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