Vegetables - Singapore

  • Singapore
  • Revenue in the Vegetables market amounts to US$1.16bn in 2024. The market is expected to grow annually by 3.98% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$199.40 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 541.50m kg by 2029. The Vegetables market is expected to show a volume growth of 2.7% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 82.8kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Singapore has been experiencing stagnant growth, influenced by factors such as limited farmland, fluctuating demand for fresh options, and increasing competition from processed alternatives, leading to challenges in market expansion.

Customer preferences:
Consumers in Singapore's Vegetables Market are increasingly prioritizing organic and locally sourced produce, driven by heightened health awareness and a desire for sustainable living. This shift is influenced by a growing demographic of health-conscious individuals and environmentally aware millennials who prefer fresh, chemical-free options. Additionally, as urban lifestyles evolve, there is a rising trend in home gardening and community-supported agriculture, allowing consumers to connect more personally with their food sources while supporting local farmers and reducing carbon footprints.

Trends in the market:
In Singapore, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, fueled by a surge in health consciousness among consumers. This trend is particularly pronounced among millennials and Gen Z, who prioritize fresh, chemical-free options and sustainable practices. The rise of home gardening initiatives and community-supported agriculture is further enhancing consumer engagement with local food sources. For industry stakeholders, including farmers and retailers, this transformation signifies the need to adapt supply chains, enhance product transparency, and invest in sustainable practices to meet evolving consumer demands.

Local special circumstances:
In Singapore, the Vegetables Market is uniquely shaped by its limited land availability and strong governmental support for urban farming initiatives. The country's strategic location as a trade hub also facilitates access to a diverse range of imported produce, influencing local preferences. Cultural diversity plays a significant role, as various ethnic groups contribute to a rich tapestry of culinary practices that prioritize fresh vegetables. Additionally, stringent food safety regulations ensure high standards, fostering consumer trust in local and organic options while promoting sustainable agricultural practices.

Underlying macroeconomic factors:
The Vegetables Market in Singapore is significantly influenced by macroeconomic factors such as urbanization trends, national economic stability, and trade policies. The rapid urbanization has led to increased demand for locally sourced, fresh produce, pushing the government to bolster urban farming initiatives. Favorable fiscal policies, including subsidies for local farmers and support for sustainable practices, enhance market viability. Furthermore, global economic trends, such as supply chain disruptions and fluctuating commodity prices, directly impact the availability and cost of imported vegetables, shaping consumer preferences and market dynamics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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