Baby Food - Singapore | Statista Market Forecast

Revenue in the Baby Food market amounts to US$141.60m in 2024. The market is expected to grow annually by 2.53% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$23.39 are generated in 2024.
In the Baby Food market, volume is expected to amount to 4.69m kg by 2029. The Baby Food market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.7kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Singapore has seen a slow growth rate due to factors such as declining birth rates, high cost of imported products, and consumer preference for homemade options. However, with increasing health awareness and demand for convenience, the Prepared Baby Food and Baby Snacks sub-markets are expected to drive growth in the near future. Digital technologies and online services could also play a role in driving growth in this market.

Customer preferences: In recent years, there has been a growing trend towards organic and natural baby food options in Singapore's food market. This can be attributed to the increasing awareness of the potential health benefits of consuming chemical-free and minimally processed foods. Additionally, with the rise of social media and influencer culture, parents are more likely to seek out products that align with their values and beliefs, such as ethical and sustainable sourcing practices. This shift towards organic and natural baby food is also fueled by the rising concern for environmental sustainability and the desire to provide the best possible nutrition for their children.

Trends in the market: In Singapore, the Baby Food Market within The Food market is seeing a rise in demand for organic and natural baby food products. This trend is driven by the increasing awareness of health and wellness among parents, who are willing to pay a premium for healthier options for their children. This trajectory is expected to continue as more consumers prioritize clean label and sustainable products. This trend has significant implications for industry stakeholders, as they will need to adapt their product offerings and marketing strategies to cater to this growing demand for natural and organic baby food. Additionally, this trend may lead to new opportunities for local and international players to enter the market and capture a share of this growing segment.

Local special circumstances: In Singapore, the Baby Food Market is heavily influenced by the country's high standard of living and busy lifestyle. With a large number of working parents and limited time for cooking, the demand for convenient and healthy baby food options is on the rise. Furthermore, the country's strict regulatory standards for food safety and labeling also play a significant role in shaping the market. This has led to the emergence of innovative and nutritious baby food products that cater to the unique needs of Singaporean consumers.

Underlying macroeconomic factors: The Baby Food Market in Singapore is heavily influenced by macroeconomic factors such as consumer spending power, government policies, and global economic trends. The country's strong economic growth and stable political environment have resulted in a growing middle-class population with higher disposable income, leading to an increase in demand for premium baby food products. Moreover, government initiatives to promote healthy eating habits and support for breastfeeding have also impacted the market. On a global scale, the rising trend of organic and natural baby food products has also influenced the market in Singapore, with consumers increasingly seeking healthier and more sustainable options for their children. Overall, the positive economic outlook and changing consumer preferences are expected to continue driving the growth of the Baby Food Market in Singapore.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.