Bread & Cereal Products - Singapore

Revenue in the Bread & Bakery Products market amounts to US$1.20bn in 2024. The market is expected to grow annually by 6.55% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$197.80 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 456.20m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 59.7kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Singapore is seeing steady growth, driven by factors such as increasing health consciousness, convenience of online shopping, and a diverse range of products. Despite a minimal growth rate, the market is impacted by changing consumer preferences and the introduction of new, innovative products.

Customer preferences: Consumers in Singapore are increasingly seeking healthier and more diverse options in the Bread & Cereal Products Market within The Food market. This is driven by a growing awareness of the importance of a balanced diet and the desire for more plant-based and gluten-free options. The rise of health-conscious millennials and the influence of Western diets have also led to an increase in demand for artisanal and organic bread and cereal products. As a result, manufacturers are responding with innovative product launches that cater to these changing preferences.

Trends in the market: In Singapore, there is a growing trend towards healthier and more sustainable options in the Bread & Cereal Products Market. This includes a shift towards whole grain and organic products, as well as an increase in plant-based and gluten-free options. This trend is driven by rising health consciousness among consumers and the government's efforts to promote healthy eating habits. As a result, industry stakeholders are investing in innovative product offerings and sustainable sourcing practices to cater to these changing consumer preferences. This trend is expected to continue, with potential implications for industry players to adapt and differentiate their products in a competitive market.

Local special circumstances: In Singapore, the Bread & Cereal Products Market is heavily influenced by the country's multicultural population, with a strong preference for diverse and international food options. Additionally, strict food regulations and high standards for food safety have led to a competitive market with a focus on quality and innovation. The country's small size and high population density also contribute to a convenience-driven market, with a high demand for ready-to-eat and on-the-go options.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Singapore is affected by macroeconomic factors such as consumer spending, economic growth, and government policies. With a strong economy and high consumer spending, the demand for bread and cereal products is expected to remain stable. However, changes in government policies, such as import regulations and trade agreements, can impact the availability and cost of ingredients for these products. Additionally, global economic trends, such as fluctuations in commodity prices, can also affect the cost of production and ultimately, the price of bread and cereal products in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.