Baby Milk & Infant Formula - Singapore

Revenue in the Baby Milk & Infant Formula market amounts to US$119.40m in 2024. The market is expected to grow annually by 2.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$19.73 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 3.35m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.5kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Singapore has seen a slow growth rate, impacted by factors such as stricter regulations and declining birth rates. However, the convenience of online purchasing and increasing health consciousness among parents are driving some growth in the market.

Customer preferences: Consumer preferences in the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market are shifting towards clean label and organic options. With growing awareness about the health benefits of natural and unprocessed ingredients, parents are opting for products that are free from artificial additives and preservatives. This trend is also influenced by the increasing number of health-conscious millennials who are becoming parents and seeking healthier options for their children.

Trends in the market: In Singapore, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market has seen a surge in demand for organic and natural products. This trend is driven by increasing awareness among parents about the importance of nutrition and health for their babies. As a result, more companies are introducing organic and natural baby formula options to cater to this demand. This trend is expected to continue, with potential implications including a shift towards healthier and more sustainable options, as well as increased competition among industry players to meet consumer preferences.

Local special circumstances: In Singapore, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the city-state's strict regulations on advertising and labeling of infant formula products. This has resulted in a highly competitive market for organic and natural products, as well as a strong focus on product safety and quality. Additionally, Singapore's affluent and health-conscious population has led to a growing demand for premium and specialized formula options, such as hypoallergenic and lactose-free formulas.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Singapore is primarily influenced by macroeconomic factors such as consumer purchasing power, government regulations, and economic stability. As Singapore has a strong economy with high consumer spending power, demand for premium baby food products, including milk and infant formula, is expected to remain high. Additionally, the government has implemented strict regulations on the quality and safety of baby food products, ensuring consumer trust and confidence in the market. Moreover, the stable economic conditions and favorable fiscal policies in Singapore provide a conducive environment for market growth. However, factors such as rising healthcare costs and an aging population may impact the market, as they increase the demand for affordable and healthy baby food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.