Skip to main content
  1. Market Insights
  2. Consumer

Home & Laundry Care - Singapore

Singapore
  • The Home & Laundry Care market in Singapore is projected to generate a revenue of US$397.68m in 2025.
  • This market is expected to grow annually by 2.95% (CAGR 2025-2029).
  • Among the various segments in this market, the largest one is Laundry Care, which is estimated to have a market volume of US$184.19m in 2025.
  • When compared globally, United States is the leading revenue generator in this market, with a projected revenue of US$33bn in 2025.
  • In terms of per capita revenue, each person in Singapore is expected to generate US$65.31 in 2025.
  • Furthermore, it is predicted that online sales will contribute 19.1% of the total revenue in the Home & Laundry Care market by 2025.
  • Singaporeans are increasingly opting for eco-friendly home and laundry care products to reduce their environmental footprint.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

  • The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
  • The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
  • The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
  • The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Laundry detergents
  • Household cleaners
  • Dishwashing detergents
  • Specialty products (polishes, room scents, household insecticides)
  • Cleaning products for private consumers (B2C)
Out-Of-Scope
  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Cleaning services (laundry services, house cleaning)
  • Professional products for bulk consumers (B2B)
Home & Laundry Care: market data & analysis - Cover

Market Insights Report

Home & Laundry Care: market data & analysis
Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Key Players

    Most recent update:

    Source: Statista Market Insights

    Sales Channels

    Most recent update:

    Source: Statista Market Insights

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Home & Laundry Care market in Singapore is experiencing mild growth, influenced by factors such as evolving consumer preferences for eco-friendly products, increased focus on hygiene, and the rise of online shopping, which enhances product accessibility and convenience.

    Customer preferences:
    Consumers in Singapore are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues and a desire for greener living. Additionally, younger demographics, particularly millennials and Gen Z, are gravitating towards brands that emphasize transparency and ethical practices. The rise of dual-income households has also led to a demand for convenient, time-saving solutions, such as multipurpose cleaning products and subscription services, allowing consumers to maintain cleanliness with minimal effort.

    Trends in the market:
    In Singapore, the Home & Laundry Care market is experiencing a shift towards eco-friendly and sustainable products, driven by consumers’ heightened environmental awareness. This trend is particularly pronounced among younger generations, such as millennials and Gen Z, who favor brands that prioritize ethical practices and transparency. Additionally, the increase in dual-income households has spurred demand for convenient solutions, including multipurpose cleaning products and subscription services. These developments not only reflect changing consumer preferences but also encourage industry stakeholders to innovate and align their offerings with sustainability and convenience to capture market share.

    Local special circumstances:
    In Singapore, the Home & Laundry Care market is influenced by its limited land space and high population density, which drive the demand for compact and efficient cleaning solutions. The multicultural landscape fosters diverse consumer preferences, prompting brands to offer products that cater to various cultural practices and beliefs. Additionally, stringent environmental regulations encourage companies to adopt sustainable practices, aligning with the government's Green Plan 2030. These unique local factors shape the market dynamics, pushing for innovation in eco-friendly and space-saving products that resonate with urban consumers.

    Underlying macroeconomic factors:
    The Home & Laundry Care market in Singapore is significantly influenced by macroeconomic factors such as urbanization, disposable income trends, and fiscal policies. The nation's strong economic performance and high GDP per capita facilitate consumer spending on home care solutions, driving demand for innovative products. Additionally, rising awareness of sustainability among consumers and government initiatives to promote eco-friendly practices support the growth of green cleaning products. Fluctuations in global supply chains and raw material costs also impact pricing and availability, further shaping market dynamics as companies adapt to these economic realities.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Home & Laundry Care: market data & analysis - BackgroundHome & Laundry Care: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Household cleaning and laundry products market worldwide - statistics & facts

    Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.
    More data on the topic

    Contact

    Get in touch with us. We are happy to help.