Snack Food - Singapore | Statista Market Forecast

Revenue in the Snack Food market amounts to US$397.70m in 2024. The market is expected to grow annually by 5.74% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$65.71 are generated in 2024.
In the Snack Food market, volume is expected to amount to 52.86m kg by 2029. The Snack Food market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 7.2kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Singapore has seen minimal growth, influenced by factors such as changing consumer preferences, increased health consciousness, and the convenience of online services. Within the Confectionery & Snacks Market, sub-markets like Tortilla Chips, Flips & Pretzels, Potato Chips and Cookies & Crackers have also played a role in shaping the overall market.

Customer preferences: Consumers in Singapore are increasingly becoming health-conscious, leading to a rise in demand for healthier snack options. This trend is driven by the growing awareness of the negative impact of unhealthy snack consumption on overall wellbeing. Moreover, with the rise of fitness and wellness influencers on social media, there is a growing trend of consumers seeking snacks that are not only nutritious but also Instagram-worthy. This has led to the emergence of a new market for healthy and visually appealing snack options in the Confectionery & Snacks Market of The Food market.

Trends in the market: In Singapore's Snack Food Market, there is a growing trend towards healthier and more natural snack options. This trend is driven by increasing health consciousness among consumers and a desire for clean label products. As a result, there has been a rise in the availability of organic, gluten-free, and vegan snack options. This trend is expected to continue, with industry stakeholders investing in research and development to meet the demand for healthier snacks. Additionally, there is a growing interest in functional snacks, such as those with added vitamins and probiotics, as consumers look for snacks that not only taste good but also provide some health benefits. This trend has the potential to reshape the Snack Food Market in Singapore, with more focus on innovation and differentiation to cater to the evolving preferences of consumers.

Local special circumstances: In Singapore, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by the country's diverse cultural landscape. With a large Chinese, Malay, and Indian population, there is a wide variety of traditional snacks available, catering to different taste preferences. The influence of strict government regulations on food labeling and advertising also impacts the market, ensuring consumer safety and transparency in product information. Additionally, the country's small size and high urbanization rates contribute to the popularity of convenience stores, making them a key distribution channel for snack food products.

Underlying macroeconomic factors: The growth of the Snack Food market in Singapore is heavily influenced by macroeconomic factors such as consumer purchasing power, population demographics, and government regulations. As Singapore's economy continues to grow and its population becomes more affluent, there is a higher demand for convenient and indulgent snack options. Additionally, government initiatives promoting healthy eating and the rising awareness of health-conscious consumers have also impacted the market. Furthermore, the country's strategic location and strong trade relationships have allowed for easier access to imported snack products, contributing to the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.