Beauty & Personal Care - Singapore

  • Singapore
  • In 2024, the Beauty & Personal Care market in Singapore is projected to generate a revenue of US$1,250.00m.
  • The market is anticipated to experience an annual growth rate of 1.11% (CAGR 2024-2029).
  • The largest segment within this market is Personal Care, which is expected to reach a market volume of US$552.20m in 2024.
  • When compared globally, in the United States leads in revenue generation with US$101bn in 2024.
  • In terms of per capita income, each person in Singapore is expected to contribute US$206.50 to the Beauty & Personal Care market in 2024.
  • Furthermore, it is estimated that 43.7% of the total revenue in the Beauty & Personal Care market will be generated through online sales by 2024.
  • The beauty and personal care market in Singapore is experiencing a surge in demand for organic and sustainable products.

Key regions: United States, Worldwide, India, Indonesia, Canada

 
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Analyst Opinion

The Beauty & Personal Care market in Singapore is witnessing slow growth, influenced by factors like changing consumer preferences, the rise of sustainable products, and the impact of economic conditions on discretionary spending, which temper overall market expansion.

Customer preferences:
Consumers in Singapore's Beauty & Personal Care market are increasingly prioritizing clean beauty products that align with their values of sustainability and ethical sourcing. This shift is driven by a growing awareness of environmental issues and a desire for transparency in ingredient sourcing. Additionally, the rise of social media influencers has shaped consumer preferences, leading to a demand for personalized beauty solutions that cater to diverse skin types and individual needs. As wellness becomes a lifestyle choice, holistic beauty approaches that integrate mental well-being with skincare are gaining traction.

Trends in the market:
In Singapore, the Beauty & Personal Care market is experiencing a surge in demand for clean beauty products, with consumers increasingly seeking items that promote sustainability and ethical sourcing. This trend highlights a significant shift toward transparency in ingredient origins, driven by heightened environmental awareness. Concurrently, social media influencers are shaping consumer preferences, fostering a desire for personalized solutions catering to diverse skin types. The integration of wellness into beauty routines is also gaining momentum, suggesting that industry stakeholders should prioritize holistic approaches to meet evolving consumer expectations and enhance brand loyalty.

Local special circumstances:
In Singapore, the Beauty & Personal Care market is uniquely shaped by its multicultural society, where diverse beauty standards and rituals coexist, fostering a demand for products that cater to various skin tones and types. Additionally, stringent regulatory frameworks ensure high safety and quality standards, instilling consumer trust in local brands. The island's urban environment encourages fast-paced lifestyles, driving interest in multifunctional products that offer convenience. Furthermore, a strong emphasis on wellness aligns beauty with health, influencing product development and marketing strategies.

Underlying macroeconomic factors:
The Beauty & Personal Care market in Singapore is significantly shaped by macroeconomic factors such as economic stability, consumer spending patterns, and global trade dynamics. The nation's robust economic performance, characterized by a high GDP per capita and low unemployment rates, fosters disposable income growth, enabling consumers to invest in premium beauty products. Additionally, global trends towards sustainability and ethical consumption are influencing local brands to adopt eco-friendly practices, aligning with rising consumer awareness. Furthermore, fiscal policies promoting innovation and technology in retail are enhancing distribution channels, thereby expanding market reach and product accessibility.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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