Vegetables - Malta

Malta

Highlights

Revenue in the Vegetables market amounts to US$110.10m in 2024. The market is expected to grow annually by 4.44% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$205.10 are generated in 2024.
In the Vegetables market, volume is expected to amount to 39.77m kg by 2029. The Vegetables market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 67.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Malta is witnessing minimal growth, influenced by factors such as limited agricultural land, changing consumer preferences toward convenience, and competition from imported products, which affect overall market dynamics and expansion potential.

Customer preferences: Consumers in Malta are increasingly prioritizing fresh, locally-sourced produce, reflecting a growing awareness of sustainability and health. This shift is partly driven by younger generations who are more conscious of the environmental impact of their food choices and seek organic options. Additionally, urbanization and busy lifestyles are leading to a rise in demand for pre-packaged and ready-to-cook vegetable products, catering to convenience without sacrificing quality. This evolving landscape is reshaping the Vegetables Market, influencing both retail strategies and product offerings.

Trends in the market: In Malta, the Vegetables Market is experiencing a notable shift towards organic and locally-sourced produce, driven by increasing consumer awareness of sustainability and health benefits. This trend is particularly prominent among younger consumers who prioritize environmental impact in their food choices. Concurrently, the demand for convenience has surged, with pre-packaged and ready-to-cook vegetable options gaining popularity as urban lifestyles become more hectic. These trends are reshaping retail strategies, prompting stakeholders to innovate product offerings and enhance supply chains to meet evolving consumer preferences.

Local special circumstances: In Malta, the Vegetables Market is uniquely influenced by the island's limited arable land and strong agricultural traditions, fostering a deep-seated appreciation for fresh, locally-grown produce. The Mediterranean climate facilitates the cultivation of a variety of vegetables, enhancing seasonal offerings. Additionally, cultural dining practices emphasize the use of fresh ingredients, driving demand for high-quality, locally-sourced options. Regulatory support for organic farming further boosts this trend, encouraging sustainable practices while catering to the health-conscious consumer, thus reshaping market dynamics.

Underlying macroeconomic factors: The Vegetables Market in Malta is significantly shaped by macroeconomic factors such as economic stability, consumer spending patterns, and agricultural policies. Global trends, including the rising demand for organic and locally-sourced foods, have led to increased investment in sustainable farming practices. Nationally, Malta's economic health, reflected in GDP growth and employment rates, influences disposable income levels, thereby affecting consumer purchasing behavior. Fiscal policies promoting agricultural innovation and subsidies for local farmers further enhance market performance. Additionally, international trade dynamics impact pricing and availability, making the local market sensitive to global supply chain fluctuations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.