Margarine - Malta | Statista Market Forecast

Revenue in the Margarine market amounts to US$8.05m in 2024. The market is expected to grow annually by 3.81% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$15.00 are generated in 2024.
In the Margarine market, volume is expected to amount to 1.96m kg by 2029. The Margarine market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 3.41kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine market within the Oils & Fats sector in Malta is experiencing negligible growth, influenced by changing consumer preferences for healthier options, increased competition from butter, and rising awareness about natural ingredients in food products.

Customer preferences: Consumers in Malta are gravitating towards plant-based and organic alternatives, reflecting a broader shift towards health-conscious eating habits. This trend is driven by a growing awareness of the benefits of natural ingredients and a desire to reduce saturated fat intake. Additionally, younger demographics are increasingly influenced by social media and wellness trends, prompting them to seek products that align with their lifestyle choices. This cultural shift is challenging traditional margarine consumption as more individuals prioritize transparency and sustainability in their food selections.

Trends in the market: In Malta, the Margarine Market is experiencing a notable shift towards plant-based and organic options, driven by increasing consumer awareness of health and sustainability. This trend is particularly evident among younger consumers, who are prioritizing products that align with their wellness-focused lifestyles, often influenced by social media. As demand for transparent ingredient sourcing grows, traditional margarine brands may face challenges in maintaining market share. Industry stakeholders must adapt by innovating product offerings and enhancing sustainability practices to meet evolving consumer preferences and retain competitiveness.

Local special circumstances: In Malta, the Margarine Market is influenced by its Mediterranean culture, where traditional diets emphasize fresh and locally sourced ingredients. This cultural backdrop fosters a preference for healthier, plant-based alternatives, aligning with the island's rich culinary heritage. Additionally, Malta's regulatory environment promotes sustainability, encouraging brands to adopt eco-friendly practices. The growing awareness of health issues related to saturated fats has further propelled the demand for organic and natural margarine options, making consumer education vital in shaping market dynamics.

Underlying macroeconomic factors: The Margarine Market in Malta is significantly shaped by macroeconomic factors such as national economic stability, consumer purchasing power, and global commodity prices. As the Maltese economy continues to recover post-pandemic, rising disposable incomes are enhancing consumer demand for premium margarine products. Furthermore, fluctuations in the prices of vegetable oils on the global market can directly influence local margarine pricing, impacting consumer choices. Additionally, fiscal policies promoting health and nutrition, along with government incentives for sustainable practices, are encouraging manufacturers to innovate and cater to the increasing preference for healthier, plant-based margarine alternatives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.