Non-Alcoholic Drinks - Malta

The Non-Alcoholic Drinks market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences and a growing focus on health and wellness. Customer preferences in Malta have shifted towards healthier beverage options, with consumers increasingly seeking out non-alcoholic drinks that are low in sugar and artificial additives. This trend is in line with global consumer preferences, as people become more conscious of their health and the impact of their choices on the environment. As a result, there has been a rise in demand for natural and organic non-alcoholic drinks, such as herbal teas, fruit-infused waters, and kombucha. In addition to health considerations, convenience is also a key factor driving the growth of the Non-Alcoholic Drinks market in Malta. Busy lifestyles and on-the-go consumption habits have led to an increased demand for ready-to-drink beverages that can be easily consumed on the move. This has fueled the popularity of bottled water, energy drinks, and functional beverages that provide a quick and convenient source of hydration and nutrition. Local special circumstances, such as Malta's warm climate and tourism industry, have also contributed to the growth of the Non-Alcoholic Drinks market. The hot weather in Malta creates a high demand for refreshing beverages, particularly during the summer months. This presents opportunities for companies to introduce innovative and unique non-alcoholic drinks that cater to the specific needs and preferences of the Maltese population. Furthermore, Malta's thriving tourism industry attracts a large number of international visitors each year. These tourists often seek out local and authentic experiences, including trying traditional Maltese beverages. This has created a market for non-alcoholic drinks that showcase the country's cultural heritage, such as traditional herbal infusions and fruit-based beverages. Underlying macroeconomic factors, such as a stable economy and increasing disposable incomes, have also played a role in the growth of the Non-Alcoholic Drinks market in Malta. As the country's economy continues to expand, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. In conclusion, the Non-Alcoholic Drinks market in Malta is experiencing growth due to changing customer preferences towards healthier and more convenient beverages. The local special circumstances, such as Malta's warm climate and tourism industry, have further contributed to this trend. Additionally, underlying macroeconomic factors have created a favorable environment for the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.