Alcoholic Drinks - Malta

The Alcoholic Drinks market in Malta has been experiencing significant growth in recent years. Customer preferences are shifting towards premium and craft alcoholic beverages, and there is a growing demand for locally produced products.

Customer preferences: In Malta, customers are increasingly seeking out premium and craft alcoholic drinks. This trend is driven by a growing interest in high-quality products and a desire for unique and artisanal beverages. Consumers are willing to pay a premium for these types of drinks, as they value the craftsmanship and attention to detail that goes into their production. Additionally, there is a rising demand for locally produced alcoholic beverages, as consumers want to support local businesses and enjoy products that reflect the unique flavors and traditions of Malta.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Malta is the rise of craft beer. Craft breweries have been popping up across the country, offering a wide range of unique and flavorful beers. This trend is driven by the increasing popularity of craft beer worldwide, as well as the desire for locally produced beverages. Craft beer appeals to consumers who are looking for something different from the mass-produced beers that dominate the market. Another trend in the market is the growing popularity of premium spirits. Consumers are willing to spend more on high-quality spirits, such as whiskey, gin, and rum. This trend is driven by a desire for sophistication and a taste for complex flavors. Premium spirits are often associated with luxury and exclusivity, making them appealing to consumers who want to indulge in a special and unique experience.

Local special circumstances: Malta has a rich history and culture when it comes to alcoholic beverages. The country has a long tradition of wine production, and Maltese wines are gaining recognition both locally and internationally. The unique climate and soil conditions in Malta contribute to the production of high-quality grapes, resulting in wines that are distinctive and full of character. Additionally, Malta has a strong tradition of brewing, with several local breweries producing a variety of beers that showcase the flavors and traditions of the country.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Malta can be attributed to several underlying macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income. As a result, consumers have more money to spend on discretionary items, such as premium and craft alcoholic beverages. Additionally, Malta is a popular tourist destination, attracting visitors from around the world. The tourism industry plays a significant role in driving the demand for alcoholic drinks, as tourists often seek out local products and experiences during their travels. Overall, the combination of economic growth and tourism has created a favorable environment for the Alcoholic Drinks market in Malta to thrive.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.