Vegetables - Italy

Italy

Highlights

Revenue in the Vegetables market amounts to US$29.64bn in 2024. The market is expected to grow annually by 3.03% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$504.90 are generated in 2024.
In the Vegetables market, volume is expected to amount to 13.29bn kg by 2029. The Vegetables market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 216.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Italy is experiencing negligible growth, influenced by factors such as changing consumer preferences towards convenience, the rising demand for healthy eating, and competition from imported products, which challenge local producers' market share.

Customer preferences: Consumers in Italy are increasingly prioritizing fresh, locally sourced vegetables, reflecting a growing awareness of sustainability and health. This trend is influenced by a younger demographic that values organic products and supports local farmers, fostering a connection to regional cuisine. Additionally, the rise of meal kits and online grocery shopping caters to busy lifestyles, making it easier for consumers to incorporate vegetables into their diets. As plant-based eating gains popularity, there is a notable shift towards innovative vegetable-based products that appeal to health-conscious individuals.

Trends in the market: In Italy, the Vegetables Market is experiencing a significant shift towards fresh, locally sourced produce, driven by consumers’ heightened awareness of sustainability and health benefits. This trend is particularly pronounced among younger demographics, who are increasingly favoring organic options and supporting local farmers. The popularity of meal kits and online grocery shopping is also on the rise, enabling busy consumers to easily incorporate more vegetables into their diets. As plant-based diets become mainstream, innovative vegetable-based products are emerging, catering to health-conscious individuals and presenting new opportunities for industry stakeholders to engage with an evolving consumer base.

Local special circumstances: In Italy, the Vegetables Market is shaped by a rich agricultural heritage and diverse climates that support a variety of local crops. Regions like Emilia-Romagna and Campania are renowned for their high-quality produce, fostering a strong farm-to-table culture. Meanwhile, stringent regulations around food quality and safety enhance consumer trust in local products. Additionally, Italy's culinary traditions emphasize fresh ingredients, encouraging a preference for seasonal vegetables. This unique blend of geography, culture, and regulation creates a vibrant market dynamic that prioritizes sustainability and local sourcing.

Underlying macroeconomic factors: The Vegetables Market in Italy is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and consumer spending trends. Italy's robust agricultural framework, supported by EU subsidies, promotes sustainable farming practices and enhances product quality. Additionally, the nation’s economic health, characterized by a gradual recovery post-pandemic, boosts consumer confidence and spending on fresh produce. Global trends toward healthier diets and organic products further stimulate demand for local vegetables. Moreover, fluctuations in fuel prices and supply chain disruptions can impact transportation costs and market accessibility, influencing pricing and availability of fresh produce across the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.