Fresh Meat - Italy

Italy

Highlights

Revenue in the Fresh Meat market amounts to US$22.72bn in 2024. The market is expected to grow annually by 3.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$387.00 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 2.00bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 30.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Italy has been experiencing a negligible growth rate, influenced by factors such as increasing health consciousness among consumers and the convenience of online meat purchasing. Other sub-markets, such as Beef & Veal, Pork, Poultry, Mutton & Goat, may also impact the overall market growth.

Customer preferences: Consumers in Italy are increasingly opting for locally sourced and organic fresh meat products, driven by a growing preference for sustainable and clean eating. This trend is further supported by the rising awareness of animal welfare and environmental issues. Additionally, consumers are turning towards alternative protein options, such as plant-based meats, as they become more health-conscious and environmentally aware. These shifts in consumer preferences are also influenced by the increasing availability of online grocery shopping and home delivery services, making it easier for individuals to access a wider variety of fresh meat products.

Trends in the market: In Italy, the Fresh Meat Market within the Meat Market of The Food market is experiencing a rise in demand for organic and sustainably sourced meat products. This trend is driven by the increasing awareness of consumers about the health and environmental impact of their food choices. As a result, there is a growing number of small-scale and local meat producers entering the market, offering high-quality and ethically produced meat. This trend is expected to continue, with potential implications for industry stakeholders such as traditional meat producers who may need to adapt their practices to meet consumer demands for sustainable and ethical meat options.

Local special circumstances: In Italy, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by traditional culinary practices and regional preferences. The country's diverse landscape and climate also impact the availability and demand for different types of meats. Additionally, strict regulations on food safety and animal welfare standards play a crucial role in shaping the market. These factors contribute to a strong demand for high-quality, locally sourced meats, and a preference for traditional cuts and cooking methods. Furthermore, the growing trend towards sustainable and ethical consumption has led to an increase in demand for organic and free-range meats in Italy.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Italy is influenced by macroeconomic factors such as consumer preferences, economic growth, and government policies. As the Italian economy continues to recover from the effects of the global financial crisis, consumers are becoming more health-conscious and are demanding high-quality, fresh meat products. Moreover, the government has implemented policies to support the growth of the local food industry, which has positively impacted the meat market. Additionally, the increasing trend of ethically-sourced and sustainable meat production is driving the demand for organic and locally-sourced meat products in Italy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.