Bread & Cereal Products - Italy | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$22.02bn in 2024. The market is expected to grow annually by 2.74% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$375.10 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 6.93bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 113.6kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Italy is facing negligible growth, influenced by factors such as changing consumer preferences, increased health consciousness, and the convenience of online shopping. Despite the slow growth, the market is still driven by the demand for staple foods like bread, pasta, and rice, along with the increasing popularity of breakfast cereals and other cereal products. However, the market is also facing challenges due to the rising competition from alternative breakfast options and the impact of the ongoing pandemic on consumer spending.

Customer preferences: The Bread & Cereal Products Market in Italy has seen a rise in demand for gluten-free and organic options, as consumers become more health-conscious and prioritize natural and sustainable products. Additionally, the trend towards plant-based diets has led to an increase in the availability and variety of vegan and vegetarian bread and cereal options. This shift is driven by a growing awareness of the environmental impact of animal-based products and a desire for healthier and more ethical food choices.

Trends in the market: In Italy, the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a growing demand for whole grain and gluten-free products. This trend is fueled by the increasing health consciousness among consumers, as well as the rise of plant-based and vegetarian diets. Additionally, there is a growing demand for convenience and on-the-go products, leading to the development of innovative snack and breakfast items. These trends are significant for industry stakeholders as they need to adapt their product offerings to meet the changing consumer preferences and capitalize on the growing demand for healthier and more convenient options. This also presents opportunities for new players to enter the market and disrupt traditional brands.

Local special circumstances: In Italy, the Bread & Cereal Products Market is heavily influenced by the country's strong cultural ties to food. The traditional Mediterranean diet, consisting of whole grains, olive oil, and vegetables, is deeply ingrained in Italian culture and is reflected in the market's focus on high-quality and natural ingredients. Additionally, the government's regulations on food labeling and production standards play a significant role in shaping consumer preferences and market trends. Furthermore, the country's diverse regional cuisines also contribute to the unique offerings in the Bread & Cereal Products Market, with different regions specializing in various types of bread and cereal products.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Italy is influenced by macroeconomic factors such as consumer spending patterns, government regulations, and economic growth. The country's strong agricultural sector and abundant supply of grains contribute to the market's growth. However, increasing competition from imported products and changing consumer preferences towards healthier food options may hinder market growth. Additionally, economic downturns and fluctuations in currency exchange rates can impact the purchasing power of consumers, affecting the demand for bread and cereal products. Overall, the performance of the market is closely tied to the country's economic stability and consumer confidence.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.