DIY & Hardware Store - Italy

Italy

In Italy, the revenue in the DIY & Hardware Store market reaches a significant amount of US$18.66bn in the year 2024.
It is projected that this market will experience an annual growth rate of 1.28% (CAGR 2024-2029).
When comparing in Italy to other countries worldwide, it is worth noting that in China generates the highest revenue with a staggering US$785bn in the year 2024.
To put this into perspective, in Italy, each individual contributes to the overall revenue with approximately US$317.90 in the year 2024.
Italy's DIY & Hardware Store market is experiencing a surge in demand for traditional Italian craftsmanship tools and materials.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store market in Italy is currently experiencing limited growth, impacted by factors such as changing consumer preferences, economic uncertainty, and competition from online retailers. The slow growth rate is also influenced by the declining housing market, which affects demand for products such as floor coverings and bathroom hardware. However, the market is expected to rebound as the country's economy stabilizes and consumers increasingly prioritize home improvement projects.

Customer preferences: There has been a notable increase in popularity among consumers for sustainable and environmentally-friendly products in the DIY & Hardware Store Market market in Italy. This trend is driven by a growing awareness of the impact of consumer choices on the environment, as well as government initiatives promoting sustainable living. Additionally, there has been a shift towards more DIY projects and home renovations, as people spend more time at home due to lifestyle changes and remote work arrangements, leading to significant growth in the demand for home improvement and renovation products.

Trends in the market: In Italy, the DIY & Hardware Store Market is experiencing a shift towards e-commerce, with an increasing number of consumers choosing to purchase home improvement products online. This trend is expected to continue, driven by the convenience and wide variety of products available online. Additionally, there is a growing focus on sustainability, with many stores offering eco-friendly and recycled options. This not only appeals to environmentally conscious consumers but also allows for cost savings and improved brand image. However, this trend may also pose challenges for traditional brick and mortar stores, leading to potential closures and job losses in the industry. Overall, it is crucial for stakeholders to adapt to these changing dynamics, invest in online capabilities, and consider implementing sustainable practices to stay competitive in the market.

Local special circumstances: In Italy, the DIY & Hardware Store Market is heavily influenced by the country's strong home improvement culture and the prevalence of small, family-owned hardware stores. Additionally, strict building codes and regulations drive demand for quality tools and materials. The regional diversity of Italy also plays a role, with northern regions favoring more high-end products and southern regions relying on lower-priced options. These unique factors contribute to the market's resilience, despite economic fluctuations, and create a strong demand for innovative, efficient, and sustainable home improvement solutions.

Underlying macroeconomic factors: The DIY & Hardware Store Market in Italy is significantly impacted by macroeconomic factors such as consumer spending, housing market trends, and overall economic health. In recent years, the country has experienced strong growth in the construction sector and an increase in homeownership rates, which has created a favorable market for DIY and hardware stores. Additionally, with a growing population and rising income levels, there is a higher demand for home improvement and renovation projects, further driving the growth of the market. However, economic uncertainties, such as the impact of Brexit and the recent pandemic, have caused fluctuations in consumer confidence and could potentially dampen market growth in the short term. Overall, the DIY & Hardware Store Market in Italy is expected to continue its growth trajectory, but is also vulnerable to changes in the country's economic environment.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.