Rice - Italy | Statista Market Forecast

Revenue in the Rice market amounts to US$1.89bn in 2024. The market is expected to grow annually by 2.48% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$32.19 are generated in 2024.
In the Rice market, volume is expected to amount to 847.60m kg by 2029. The Rice market is expected to show a volume growth of 0.2% in 2025.0.
The average volume per person in the Rice market is expected to amount to 14.2kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market within The Food market in Italy is experiencing slow growth due to factors such as limited consumer awareness and preference for traditional options. Despite this negligible growth, the convenience offered by online services and increasing health consciousness may drive future growth.

Customer preferences: In Italy, there is a growing trend towards healthier and more sustainable food options, leading to a rise in demand for organic and gluten-free rice products. This shift is driven by a growing health consciousness among consumers, as well as an increasing focus on environmental sustainability. Additionally, there has been a rise in demand for convenience and ready-to-eat rice products, as Italians are leading busier lifestyles and seeking more convenient meal solutions. This has also led to a rise in online grocery shopping and delivery services, as consumers seek more efficient ways to purchase their rice products.

Trends in the market: In Italy, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a trend towards healthier and more sustainable options. There is a growing demand for organic and gluten-free rice products, as well as a shift towards locally-sourced and artisanal varieties. This trend is driven by increasing awareness of health and environmental issues, and it is expected to continue in the coming years. Industry stakeholders need to adapt to these changing consumer preferences and invest in sustainable sourcing and production methods to remain competitive in the market.

Local special circumstances: In Italy, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the country's rich culinary traditions and cultural preferences. Italians have a strong preference for high-quality, locally-sourced rice, especially varieties such as Arborio and Carnaroli, which are essential for traditional dishes like risotto. Additionally, the Italian government strictly regulates the production and labeling of rice, ensuring quality and authenticity. These unique factors contribute to the overall growth and stability of the Rice Market in Italy, setting it apart from other markets.

Underlying macroeconomic factors: The growth of the Rice Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing a higher demand for rice, as consumers have more disposable income to spend on food products. Additionally, countries with a high population of rice consumers, such as Italy, have a significant impact on the overall market performance. The increasing focus on sustainable farming practices and the growing trend of organic and gluten-free food products are also shaping the rice market in Italy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.