Food - Italy

Italy

Revenue in the Food market amounts to US$188.50bn in 2024. The market is expected to grow annually by 3.44% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$33.80bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$3,177.00 are generated in 2024.
In the Food market, 3.6% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 42.89bn kg by 2029. The Food market is expected to show a volume growth of 1.0% in 2025.
The average volume per person in the Food market is expected to amount to 688.40kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Food market in Italy is facing minimal growth, influenced by factors such as changing consumer preferences, increasing competition, and government regulations. Sub-markets such as Dairy Products & Eggs and Convenience Food are experiencing slower growth due to health concerns, while Pasta & Rice and Fruits & Nuts are witnessing a slight increase in demand. The use of digital technologies and online services is also impacting the market, as consumers seek convenience and healthy options. Additionally, fluctuating prices of ingredients and raw materials are affecting the overall growth rate.

Customer preferences: The Italian food market has seen a rise in demand for healthier and more sustainable options, driven by an increasing awareness of personal health and environmental impact. This has led to a shift towards plant-based and organic products, as well as a preference for locally sourced and artisanal foods. In addition, there has been a growing interest in food traceability and transparency, with consumers seeking detailed information on the origins and production methods of their food. These trends reflect a societal shift towards mindful and conscious consumption, influenced by a desire for personal well-being and a deeper connection with the food they consume.

Trends in the market: In Italy, The Food market industry is experiencing a surge in demand for organic and sustainably sourced products. This trend has been driven by increasing consumer awareness of environmental and health concerns. As a result, food producers are incorporating more sustainable practices into their production processes and offering a wider range of organic options. Additionally, there is a growing trend of e-commerce and online food delivery services, allowing consumers to conveniently access these products. This trajectory is significant as it reflects a shift towards more conscious consumption and presents opportunities for industry stakeholders to tap into this market and differentiate themselves through sustainable practices. However, it also poses challenges for traditional brick-and-mortar retailers as they may struggle to keep up with the digital shift and changing consumer preferences. To remain competitive, industry players will need to adapt to these trends and invest in sustainable practices and online channels.

Local special circumstances: In Italy, The Food market is heavily influenced by the country's rich culinary heritage and strong emphasis on traditional, locally-sourced ingredients. This has led to a thriving market for high-quality, artisanal products, with a strong focus on regional specialties. Additionally, Italy's strict regulations on food production and labeling ensure that consumers have access to safe and authentic products. The market is also impacted by the country's diverse geography, with variations in climate and terrain resulting in a wide range of unique and sought-after ingredients. This has created a highly competitive landscape, with both small-scale producers and large corporations vying for a share of the market.

Underlying macroeconomic factors: The Food market industry in Italy is significantly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. As one of the largest economies in the European Union, Italy's economic performance directly affects the demand for food products and services. Additionally, changes in fiscal policies and trade regulations can impact the cost of production and distribution, ultimately affecting market prices. Furthermore, global economic trends, such as fluctuations in exchange rates and international trade agreements, can also have a significant impact on the overall performance of The Food market in Italy.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.