Pet Food - Italy | Statista Market Forecast

Revenue in the Pet Food market amounts to US$3.92bn in 2024. The market is expected to grow annually by 2.11% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$66.79 are generated in 2024.
In the Pet Food market, volume is expected to amount to 1.38bn kg by 2029. The Pet Food market is expected to show a volume growth of 0.2% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 23.2kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food market in Italy within The Food market is witnessing slow growth due to various factors, such as the increasing demand for healthier pet food options, rising concerns about pet health, and the convenience of online pet food services. The negligible growth rate is being impacted by the high competition and saturation of the market.

Customer preferences: Consumers in the Pet Food Market are increasingly prioritizing the health and well-being of their pets, leading to a rise in demand for natural and organic pet food options. This trend is driven by a growing awareness of the potential health benefits of a more nutritious diet for pets. Additionally, there is a growing preference for sustainable and ethically sourced pet food, reflecting a larger cultural shift towards conscious consumption. With the rise of pet humanization, pet owners are also seeking out premium and specialized pet food products tailored to their pet's specific needs and preferences.

Trends in the market: In Italy, the Pet Food Market within The Food market is experiencing a shift towards natural and organic products, as consumers become more health-conscious and concerned about the ingredients in their pet's food. This trend is expected to continue, as pet owners prioritize the health and well-being of their furry companions. Additionally, there is a growing demand for eco-friendly and sustainable pet food options, as consumers become more environmentally conscious. This trend presents opportunities for industry stakeholders to tap into the growing market for premium, natural, and sustainable pet food products.

Local special circumstances: In Italy, the Pet Food Market is heavily influenced by the country's strong cultural attachment to pets and the growing trend of pet humanization. This has led to a high demand for premium and organic pet food products. Additionally, strict regulations on pet food ingredients and labeling have resulted in a highly transparent market, with consumers placing a high emphasis on quality and safety. Moreover, the country's diverse terrain and rich agricultural history have led to a wide variety of locally sourced ingredients being used in pet food production, catering to the unique dietary preferences of Italian pets.

Underlying macroeconomic factors: The Pet Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending patterns, import/export regulations, and government policies on animal welfare. Countries with strong economic growth and a rising middle class are experiencing higher demand for premium and organic pet food products. Additionally, the increasing concerns about pet health and wellness are driving the demand for specialized diets and functional pet food products. On the other hand, countries with a sluggish economy and high unemployment rates may experience a decline in pet food sales due to reduced discretionary spending.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.