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Baby Snacks & Others - Italy

Italy
  • Revenue in the Baby Snacks & Others market amounts to US$99.55m in 2024. The market is expected to grow annually by 5.86% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$1.70 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 4.52m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 3.9% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.1kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market in Italy is experiencing slow growth, impacted by factors such as declining birth rates and increasing competition from homemade baby food. Despite this, the market is driven by the convenience and health awareness among parents, leading to a negligible growth rate.

Customer preferences:
In Italy, there has been a growing trend of parents opting for healthier and organic options for their children's snacks and meals. This shift in consumer preferences is driven by a greater emphasis on sustainable and natural products, as well as a desire to instill healthy eating habits in their children from a young age. This has led to an increase in demand for organic and plant-based baby snacks, as well as a rise in products that cater to specific dietary restrictions or allergies. Additionally, there is a growing demand for convenient and portable snacks that can be easily consumed on-the-go, reflecting the busy and on-the-move lifestyle of modern parents.

Trends in the market:
In Italy, the Baby Snacks & Others Market of the Baby Food Market within The Food market is experiencing a trend towards healthier and more organic options. This is driven by parental concerns for their child's nutrition and a growing awareness of the benefits of natural ingredients. Additionally, there is a rise in demand for convenient and on-the-go snacks, as parents juggle busy schedules. This trend is expected to continue, with potential implications for industry stakeholders including the need for innovative and sustainable packaging solutions and partnerships with retailers to expand distribution channels.

Local special circumstances:
In Italy, the Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by the country's strong tradition of using fresh, locally-sourced ingredients in cooking. This preference for natural and organic products extends to the baby food market, with parents seeking out healthy and all-natural options for their children. Additionally, strict regulations on food labeling and advertising aimed at children also play a significant role in shaping consumer preferences and market trends in Italy.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending, population growth, and government policies. Countries with stable economic conditions and rising disposable incomes are experiencing higher demand for baby snacks and other baby food products. On the other hand, regions with economic instability and declining birth rates are seeing slower market growth. Fiscal policies, such as taxes and subsidies, also play a significant role in shaping the market, as they can affect the affordability and availability of baby food products. Furthermore, global economic trends, such as inflation and currency exchange rates, can impact the cost of production and distribution, ultimately influencing market performance. Overall, the economic health of a country and its regulatory environment significantly influence the growth of the Baby Snacks & Others Market within the Baby Food Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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