Butter - Italy | Statista Market Forecast

Revenue in the Butter market amounts to US$1.13bn in 2024. The market is expected to grow annually by 2.44% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$19.21 are generated in 2024.
In the Butter market, volume is expected to amount to 68.68m kg by 2029. The Butter market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Butter market is expected to amount to 1.15kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Italy is witnessing negligible growth, influenced by factors such as changing consumer preferences, the rising popularity of plant-based alternatives, and increased health consciousness among buyers.

Customer preferences: In Italy, the Butter Market within the Oils & Fats sector is experiencing notable shifts as consumers gravitate towards healthier and more sustainable dietary options. A rising interest in Mediterranean diets emphasizes the use of olive oil and plant-based fats, steering preferences away from traditional butter. Additionally, younger demographics are increasingly prioritizing ethical consumption, leading to a demand for organic and locally sourced alternatives. This shift is further fueled by heightened awareness of dietary health, prompting many to explore low-fat and dairy-free options, reshaping the market landscape significantly.

Trends in the market: In Italy, the Butter Market within the Oils & Fats sector is undergoing significant transformation as consumers increasingly seek healthier alternatives. The popularity of the Mediterranean diet is promoting the use of olive oil and plant-based fats, leading to a decline in traditional butter consumption. Furthermore, younger consumers are prioritizing ethical and sustainable choices, driving demand for organic and locally sourced products. This trend is amplified by growing health consciousness, with many opting for lower-fat and dairy-free options, prompting industry stakeholders to adapt their offerings and marketing strategies to align with these evolving consumer preferences.

Local special circumstances: In Italy, the Butter Market within the Oils & Fats sector is uniquely influenced by the country’s rich culinary heritage and regional diversity. Traditional recipes often emphasize the use of high-quality butter, yet there is a growing preference for local alternatives like olive oil, particularly in coastal areas. Cultural attitudes towards health and wellness, rooted in the Mediterranean diet, promote lower-fat and plant-based options. Additionally, stringent European regulations on food labeling and quality standards drive producers to innovate, ensuring that offerings align with consumer demand for sustainability and authenticity.

Underlying macroeconomic factors: The Butter Market within Italy's Oils & Fats sector is shaped by various macroeconomic factors, including global commodity prices, national economic stability, and consumer spending patterns. Fluctuations in dairy production costs, influenced by climate change and feed prices, directly impact butter pricing and availability. A robust Italian economy with rising disposable incomes encourages premium butter purchases, while fiscal policies that promote agricultural sustainability foster innovation in product offerings. Additionally, a growing trend towards organic and locally-sourced products aligns with consumer preferences for quality, further enhancing market dynamics amidst a backdrop of increasing health consciousness and evolving dietary trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.