Processed Meat - Italy

Italy

Revenue in the Processed Meat market amounts to US$10.88bn in 2024. The market is expected to grow annually by 4.07% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$183.30 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 0.97bn kg by 2029. The Processed Meat market is expected to show a volume growth of 1.7% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 15.1kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Meat Market in Italy, which includes sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products, is experiencing a negligible growth rate. This can be attributed to factors such as changing consumer preferences towards healthier alternatives, increasing concerns over the health risks of processed meat, and stricter regulations on food safety and labeling. Additionally, the recent trend of plant-based and vegetarian diets may also be impacting the growth rate of the Processed Meat Market in Italy.

Customer preferences: Consumers in Italy are becoming increasingly health-conscious and are seeking out healthier alternatives in the processed meat market. This has led to a rise in demand for plant-based and organic meat products, as well as meat substitutes. Additionally, there is a growing trend towards sustainability, with consumers opting for products from ethically-raised and environmentally-friendly sources. This shift is also driven by the younger demographic, who are more socially and environmentally conscious, and are willing to pay a premium for products that align with their values.

Trends in the market: In Italy, the Processed Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier options, with consumers becoming more health-conscious and seeking out alternatives to traditional processed meats. This trend is driven by concerns over the health risks associated with excessive consumption of processed meats, such as increased risk of heart disease and cancer. As a result, there has been a rise in demand for plant-based and organic processed meat options, as well as a push for transparency and sustainability in the production process. This trend is expected to continue, with potential implications for industry stakeholders including the need to adapt to changing consumer preferences and invest in sustainable and ethical production methods.

Local special circumstances: In Italy, the Processed Meat market is heavily influenced by the country's rich culinary traditions and strong cultural preferences for cured and preserved meats. This has led to a wide variety of unique and regional processed meat products, such as prosciutto, salami, and mortadella. Additionally, strict regulations and quality standards for meat production and processing have shaped the market, with many consumers placing a high value on locally-sourced and artisanal products. These factors contribute to the strong demand for processed meat in Italy and set it apart from other markets, creating a unique market dynamic.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Italy is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and changing dietary trends. As Italy's economy continues to recover from the impact of the COVID-19 pandemic, consumers are becoming more cautious with their spending, leading to a shift towards more affordable and convenient processed meat products. Additionally, changes in trade policies and regulations can affect the availability and pricing of imported processed meats, while the growing trend towards healthier diets is driving demand for plant-based and organic options in the market. These factors are expected to shape the growth and development of the Processed Meat Market in Italy in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.