Margarine - Italy | Statista Market Forecast

Revenue in the Margarine market amounts to US$177.00m in 2024. The market is expected to grow annually by 3.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$3.02 are generated in 2024.
In the Margarine market, volume is expected to amount to 30.34m kg by 2029. The Margarine market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.48kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Italy has seen negligible growth recently. Factors such as shifting consumer preferences toward healthier alternatives and the rising popularity of plant-based spreads are impacting this stagnation.

Customer preferences: Consumers in Italy are increasingly prioritizing health-conscious choices, driving a noticeable shift towards plant-based and organic spreads over traditional margarine. This trend reflects a broader cultural movement emphasizing sustainability and clean eating, particularly among younger demographics who are more inclined to seek products with natural ingredients. Additionally, the rise of veganism and flexitarian diets is reshaping preferences, as individuals look for versatile alternatives that align with their lifestyle changes, ultimately impacting the overall margarine market landscape.

Trends in the market: In Italy, the margarine market is experiencing a shift as consumers increasingly favor plant-based and organic spreads, reflecting a broader emphasis on health and sustainability. This trend is particularly pronounced among younger consumers, who are seeking products with clean, natural ingredients. The rise of veganism and flexitarian diets is further shaping preferences, prompting manufacturers to innovate and offer versatile alternatives. For industry stakeholders, adapting to these changes is crucial, as aligning product offerings with consumer values can enhance brand loyalty and drive growth in a competitive market.

Local special circumstances: In Italy, the margarine market is influenced by regional culinary traditions and a strong emphasis on high-quality ingredients, with consumers preferring local products that reflect Italian heritage. The Mediterranean diet's focus on healthy fats, such as olive oil, shapes consumer perceptions of margarine, leading to a demand for healthier, plant-based alternatives. Additionally, stringent EU regulations on food labeling and production practices drive manufacturers to prioritize transparency, aligning with consumer desires for sustainability and clean labels, thereby impacting market dynamics significantly.

Underlying macroeconomic factors: The margarine market in Italy is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and shifts in global trade dynamics. As the Italian economy shows signs of recovery, increased disposable income allows consumers to prioritize quality and sustainability in their food choices, subsequently boosting demand for high-quality margarine products. Additionally, fluctuating commodity prices for oils and fats, impacted by global supply chain disruptions, affect production costs and retail prices. National fiscal policies promoting local agricultural products enhance consumer preference for regionally sourced margarine, aligning with a growing trend towards health-conscious and environmentally sustainable eating habits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.