Snack Food - Italy | Statista Market Forecast

Revenue in the Snack Food market amounts to US$5.70bn in 2024. The market is expected to grow annually by 3.28% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$97.07 are generated in 2024.
In the Snack Food market, volume is expected to amount to 668.90m kg by 2029. The Snack Food market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 11.0kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Italy is experiencing minimal growth, influenced by factors such as changing consumer preferences, health concerns, and competition among sub-markets. The Tortilla Chips market, for instance, has seen a decline due to the popularity of healthier alternatives. Flips & Pretzels are gaining traction as a healthier snacking option, while Potato Chips and Cookies & Crackers are facing tough competition from private label brands. This slow growth can also be attributed to the shift towards more nutritious and natural snack options.

Customer preferences: Consumers in Italy are turning towards healthier snack options, with a focus on natural and organic ingredients. This trend is driven by a growing awareness of the impact of diet on overall health and well-being. Additionally, there has been a rise in demand for plant-based and vegan snack alternatives, reflecting a shift towards more sustainable and ethical consumption. These preferences are also influenced by a growing interest in wellness and self-care practices, with a focus on holistic approaches to health.

Trends in the market: In Italy, the Snack Food Market within the Confectionery & Snacks Market is experiencing a rise in demand for healthier snack options. This trend is driven by a growing health consciousness among consumers and a desire for more natural and nutritious products. As a result, there is an increase in the availability of organic and plant-based snacks in the market. This trend is expected to continue, as more consumers prioritize health and wellness in their snacking habits. Industry stakeholders should take note of this trend and adapt their product offerings accordingly to meet the evolving demands of consumers.

Local special circumstances: In Italy, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's rich culinary culture and strong emphasis on fresh, locally-sourced ingredients. Additionally, strict regulations on food labeling and packaging have led to a focus on high-quality, artisanal products in the market. The country's strong tradition of snacking, particularly with savory options like cured meats and cheeses, also sets it apart from other markets. Furthermore, the increasing trend of health-conscious consumers has led to the demand for healthier snack options, such as organic and gluten-free offerings.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending habits, economic stability, and government policies. Countries with strong economic growth and high levels of disposable income have a higher demand for snack foods, leading to increased sales and market growth. On the other hand, countries facing economic challenges or instability may see a decline in consumer spending and a slowdown in the snack food market. Additionally, government policies, such as taxes and regulations on food products, can also impact market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.