Vegetables - Greece

Greece

Highlights

Revenue in the Vegetables market amounts to US$2.96bn in 2024. The market is expected to grow annually by 2.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$287.50 are generated in 2024.
In the Vegetables market, volume is expected to amount to 1.61bn kg by 2029. The Vegetables market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 149.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Greece is experiencing negligible growth, influenced by factors such as changing consumer preferences, economic constraints, and the competition from imported products, which challenge the local fresh and processed vegetable sectors.

Customer preferences: Consumers in Greece are showing a growing preference for organic and locally sourced vegetables, driven by an increasing awareness of health and sustainability. This shift is influenced by cultural values that prioritize traditional Mediterranean diets and seasonal produce. Additionally, younger demographics are embracing vegetarian and vegan lifestyles, seeking innovative vegetable-based products. The rise of urban living has also led to a demand for convenient, ready-to-eat vegetable options, reflecting a blend of health consciousness and busy lifestyles in the modern Greek society.

Trends in the market: In Greece, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, reflecting a broader trend of health consciousness and sustainability among consumers. This evolution is characterized by a heightened demand for seasonal vegetables, driven by the cultural appreciation of the Mediterranean diet. Furthermore, younger generations are increasingly adopting vegetarian and vegan lifestyles, prompting innovation in vegetable-based products. As urban living grows, there is also a rising need for convenient, ready-to-eat vegetable options, posing both opportunities and challenges for industry stakeholders to adapt their offerings and marketing strategies accordingly.

Local special circumstances: In Greece, the Vegetables Market is shaped by its diverse climates and rich agricultural heritage, allowing for a wide variety of high-quality produce. The Mediterranean climate fosters the growth of seasonal vegetables that are integral to traditional cuisine, enhancing local consumption patterns. Culturally, there is a deep-rooted emphasis on fresh, local ingredients, driven by both culinary traditions and the burgeoning farm-to-table movement. Additionally, EU regulations on organic farming standards further influence consumer choices, promoting trust in locally sourced organic options while encouraging sustainable agricultural practices.

Underlying macroeconomic factors: The Vegetables Market in Greece is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and consumer purchasing power. The country’s economic recovery post-recession has bolstered disposable incomes, which in turn enhances demand for fresh produce. Additionally, EU agricultural subsidies and support for sustainable farming practices encourage local farmers to adopt environmentally friendly methods, further increasing the availability of organic vegetables. Global trends, such as rising health consciousness and the shift towards plant-based diets, also promote local vegetable consumption, solidifying Greece's position in the Mediterranean food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.