Baby Food - Greece | Statista Market Forecast

Revenue in the Baby Food market amounts to US$174.50m in 2024. The market is expected to grow annually by 3.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$16.94 are generated in 2024.
In the Baby Food market, volume is expected to amount to 11.68m kg by 2029. The Baby Food market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Greece is experiencing negligible growth due to factors such as declining birth rates, increasing preference for homemade baby food, and rising concerns over the healthiness of packaged baby food. Despite this, the convenience and variety offered by prepared baby food and snacks continue to drive some growth in the market. Additionally, the sub-markets of Baby Milk & Infant Formula and Baby Cereals & Other Dried Baby Food are also seeing some growth due to the increasing awareness of the importance of proper nutrition for infants. However, overall, the market is facing challenges in sustaining significant growth.

Customer preferences: As the traditional family structure evolves in Greece, with more women joining the workforce, there has been a notable increase in demand for convenient and nutritious options in the Baby Food Market. This has led to a rise in the popularity of ready-to-eat and organic baby food products, catering to the growing trend of health-conscious parents who prioritize natural and wholesome ingredients for their children. Additionally, there has been a shift towards eco-friendly packaging and sustainable sourcing of ingredients, reflecting the values of the younger generation of parents who are more environmentally conscious.

Trends in the market: In Greece, the Baby Food Market within The Food market is experiencing a shift towards healthier and organic options, driven by increased awareness of nutrition and dietary needs for infants. This trend is expected to continue as parents become more conscious about the ingredients in their child's food. There is also a growing demand for convenient and ready-to-eat baby food, as busy parents look for time-saving solutions. This trend presents opportunities for industry stakeholders to differentiate their products and cater to evolving consumer preferences, while also facing challenges in meeting stricter regulations for food safety and labeling.

Local special circumstances: In Greece, the Baby Food market is heavily influenced by the country's strong cultural emphasis on traditional, home-cooked meals for infants and young children. This has led to a slower adoption of packaged and processed baby food products compared to other markets. Additionally, strict regulations on additives and preservatives in baby food have resulted in a limited product range and higher prices. However, with the increasing number of working mothers and changing dietary habits, there is a growing demand for convenient and nutritious baby food options, creating opportunities for new players in the market.

Underlying macroeconomic factors: The Baby Food Market in Greece is heavily influenced by macroeconomic factors such as the country's economic stability, consumer spending patterns, and government policies related to the food industry. The overall economic health of Greece, as well as global economic trends, play a significant role in shaping the market. Fiscal policies and financial indicators, such as inflation rates and interest rates, also impact the performance of the Baby Food Market. Moreover, the increasing health consciousness among consumers and the growing demand for organic and natural baby food products have been major drivers of market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.