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Prepared Baby Food - Greece

Greece
  • Revenue in the Prepared Baby Food market amounts to US$54.00m in 2024. The market is expected to grow annually by 2.10% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$5.24 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 5.78m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 0.2% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.6kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in Greece has seen slow growth due to factors such as low birth rates and a preference for homemade meals. Despite this, the convenience of ready-to-eat options and increasing health awareness among parents are driving market growth.

Customer preferences:
As the trend towards healthier and more convenient food options continues, the Prepared Baby Food Market of the Baby Food Market within The Food market is seeing a rise in demand for organic, natural, and minimally processed products. This is driven by a growing awareness of the benefits of a balanced and nutritious diet for infants and young children. Additionally, the increasing number of working parents in Greece has led to a surge in demand for ready-to-eat and on-the-go baby food options, catering to their busy lifestyles.

Trends in the market:
In Greece, the Prepared Baby Food market is seeing a trend towards organic and natural options, as parents are becoming more health-conscious and seeking out healthier food choices for their babies. This trend is expected to continue as consumers become more aware of the potential health benefits of organic and natural baby food. Additionally, there is a growing demand for convenience and ready-to-eat options, with more working parents looking for time-saving solutions. This trend is significant for industry stakeholders, as it presents an opportunity for manufacturers to innovate and expand their product offerings in line with consumer preferences. However, it also poses challenges in terms of production and distribution, as organic and natural ingredients can be more expensive and may require specialized processing methods. As such, manufacturers will need to carefully consider their pricing strategies and supply chain management to remain competitive in this evolving market.

Local special circumstances:
In Greece, the Prepared Baby Food market is influenced by the country's Mediterranean diet and strong emphasis on fresh, locally-sourced ingredients. This has led to a demand for organic and homemade-style baby food products. Additionally, Greece's strict food regulations and cultural preference for traditional, homemade meals have resulted in a smaller market for processed baby food options. These unique factors set the Greek Prepared Baby Food market apart from other markets, creating a niche for specialized and high-quality products.

Underlying macroeconomic factors:
The Prepared Baby Food Market of the Baby Food Market within The Food market is also affected by macroeconomic factors such as consumer spending, government policies, and economic stability. In Greece, a challenging economic environment and high unemployment rates have resulted in a decline in household spending on non-essential items, including baby food. However, the market is expected to rebound as the country's economy stabilizes and consumer confidence improves. Additionally, government initiatives to support the baby food industry and promote healthy eating for children are expected to drive market growth. Moreover, increasing urbanization and a growing middle class in Greece are creating a demand for convenient and nutritious baby food options, further contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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