Non-Alcoholic Drinks - Greece | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$1.73bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.26bn in 2024.
Revenue, combined amounts to US$2.98bn in 2024.
The revenue, at home is expected to grow annually by 2.89% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$167.80 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 2.27bn L by 2024.
Volume, out-of-home is expected to amount to 298.60m L in 2024.
Volume, combined is expected to amount to 2.57bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.7% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 220.30L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Greece has been experiencing steady growth in recent years.

Customer preferences: Greek consumers have shown a growing preference for healthier beverage options, which has contributed to the growth of the Non-Alcoholic Drinks market. There is a growing awareness among consumers about the importance of maintaining a healthy lifestyle, including making healthier choices in their beverage consumption. This has led to an increased demand for non-alcoholic drinks that are low in sugar and calories, such as flavored water, herbal teas, and natural fruit juices.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Greece is the rising popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These can include energy drinks, sports drinks, and beverages fortified with vitamins, minerals, or other beneficial ingredients. Greek consumers are increasingly seeking out functional beverages that can support their overall health and well-being. Another trend in the market is the growing demand for premium and artisanal non-alcoholic drinks. Greek consumers are becoming more discerning in their beverage choices and are willing to pay a premium for high-quality, unique, and locally-produced drinks. This has created opportunities for small-scale producers and artisanal brands to thrive in the market.

Local special circumstances: Greece has a rich culinary tradition and a strong culture of hospitality. Non-alcoholic drinks play a significant role in Greek social gatherings and celebrations. Traditional Greek beverages such as frappé coffee, herbal teas, and homemade lemonade are widely enjoyed by locals and tourists alike. The popularity of these traditional beverages has contributed to the growth of the Non-Alcoholic Drinks market in Greece.

Underlying macroeconomic factors: The Greek economy has been recovering from a prolonged financial crisis, and this has had an impact on consumer spending habits. As the economy stabilizes, consumers have more disposable income to spend on non-essential items, including beverages. This has contributed to the growth of the Non-Alcoholic Drinks market in Greece. In conclusion, the Non-Alcoholic Drinks market in Greece is developing due to changing customer preferences towards healthier options, the rising popularity of functional beverages, the demand for premium and artisanal drinks, the cultural significance of non-alcoholic beverages in Greek society, and the improving macroeconomic conditions in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.