Bread & Cereal Products - Greece | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$3.10bn in 2024. The market is expected to grow annually by 4.32% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$300.60 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 976.90m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 82.8kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Greece has been experiencing slow growth due to factors such as changing consumer preferences, increased competition from alternative food options, and the impact of economic downturns on consumer spending. Despite these challenges, the market is expected to see a marginal increase in demand as health-conscious consumers continue to seek out convenient and nutritious food options in the country.

Customer preferences: According to recent market research, there has been a growing demand for organic and all-natural ingredients in bread and cereal products in Greece. This trend is driven by consumers' increasing awareness of the benefits of a healthy and sustainable diet, as well as a preference for products that align with their values and beliefs. In addition, there has been a rise in demand for gluten-free and plant-based options, reflecting the growing trend towards alternative diets and lifestyles. This shift in consumer preferences is also influenced by the rising purchasing power of younger generations, who are more health-conscious and willing to pay a premium for healthier and ethically-produced food products.

Trends in the market: In Greece, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a growing demand for organic and whole grain products. This trend is driven by the increasing health consciousness among consumers and the rising prevalence of diet-related diseases. Industry players are responding by introducing new product lines and revamping existing ones to cater to this demand. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovation to meet consumer preferences.

Local special circumstances: In Greece, the Bread & Cereal Products Market is heavily influenced by the country's strong agricultural sector and its Mediterranean cuisine. The use of local ingredients and traditional baking methods sets Greek bread and cereal products apart from other markets. Additionally, the country's strict regulations on food production and labeling ensure high quality standards and customer trust. These factors contribute to the market's stability and the demand for authentic and healthy Greek products.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Greece is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The country's economic instability and high rates of unemployment have resulted in a decline in consumer spending, which has directly affected the demand for bread and cereal products. On the other hand, the government's efforts to revive the economy through tax cuts and investment in infrastructure have provided some relief to the market. However, the ongoing debt crisis and uncertainty in the political landscape continue to pose challenges for the growth of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.