Furniture - Greece

Greece

Highlights

In Greece, the Furniture market generates a revenue of US$1.32bn in 2024.
It is projected to have an annual growth rate of 2.07% (CAGR 2024-2029).
The largest segment within the market is Living Room Furniture, which has a market volume of US$304.40m in 2024.
When compared globally, United States leads in terms of revenue generation, with US$264bn in 2024.
On a per capita basis, each person in Greece generates US$128.60 in revenue in 2024.
The demand for traditional Greek furniture in Greece has seen a resurgence, as consumers seek to embrace their cultural heritage.

Key regions:

Definition:

The Furniture market covers different movable objects designed to support various human activities such as sitting, sleeping, and storing items. These objects can include chairs, tables, beds, couches, and cabinets, among others. The design and layout of furniture can have a significant impact on the comfort and functionality of a space, making it an important aspect of interior design and home decor.

Structure:

The Furniture market is divided into seven segments:

The Living Room Furniture segment focuses on furnishings such as sofas, side tables, and media cabinets typically found in the living room. This segment is divided into the following subsegments: Seats & Sofas and Cabinets, TV Stands & Side Tables.
The Bedroom Furniture segment covers furnishings and other accessories used for sleeping and the storage of clothing and other personal items. This segment is divided into the following subsegments: Beds, Mattresses, Closets, Nightstands, & Dressers, and Bedding.
The Kitchen & Dining Furniture segment covers a diverse range of products that are used to meet people’s eating, food storage and preparation needs. This segment is divided into the following subsegments: Kitchenware and Dining Tables, Kitchen Islands & Pantries.
The Outdoor Furniture segment covers products specifically designed to withstand exposure to the elements, such as rain, sun, and wind, and is often made from materials that are weather-resistant.
The Home Office Furniture segment focuses on products that ensure a good working environment at home compared to that of a traditional office. This segment is divided into the following subsegments: Desks & Chairs and Bookcases & Filing Cabinets.
The Lamps & Lighting segment covers various devices and fixtures that provide illumination in a space. This segment is divided into the following subsegments: Table & Floor Lamps, Ceiling Lights & Chandeliers, and Light Bulbs & Fittings.
The Home Décor segment covers a variety of accessories and furnishings designed to make a space more aesthetically appealing. This segment is divided into the following subsegments: Decorations, Carpets & Rugs, Candles, and Curtains & Blinds.

Additional Information:

The Furniture market consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This market includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Furniture market in Greece has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Greek consumers have shown a growing preference for modern and stylish furniture designs. They are increasingly looking for furniture that is not only functional but also aesthetically pleasing and in line with the latest trends. This shift in preferences has led to an increase in demand for contemporary furniture pieces, such as sleek sofas, minimalist dining sets, and innovative storage solutions.

Trends in the market: One of the key trends in the Greek furniture market is the rise of online shopping. Greek consumers are increasingly turning to e-commerce platforms to purchase furniture, as it offers convenience, a wide range of options, and competitive prices. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across various industries. As a result, many furniture retailers are investing in their online presence and expanding their digital offerings to cater to the growing demand. Another trend in the market is the growing demand for sustainable and eco-friendly furniture. Greek consumers are becoming more conscious of the environmental impact of their purchases and are actively seeking out furniture made from sustainable materials and produced using eco-friendly manufacturing processes. This trend is driven by a combination of factors, including increased awareness of climate change and environmental issues, as well as a desire to support ethical and responsible business practices.

Local special circumstances: Greece has a rich cultural heritage and a strong tradition of craftsmanship, which has influenced the local furniture market. Greek consumers value quality and craftsmanship, and are willing to invest in furniture pieces that are made to last. This has created opportunities for local furniture manufacturers and artisans who specialize in traditional craftsmanship techniques. Additionally, the tourism industry in Greece plays a significant role in the furniture market, as there is a demand for furniture that caters to the needs and preferences of tourists and vacation rental owners.

Underlying macroeconomic factors: The Greek economy has been recovering from a long period of economic crisis, which has had an impact on the furniture market. As the economy improves, consumer confidence and purchasing power are increasing, leading to higher demand for furniture. Additionally, low interest rates and government incentives for home improvement projects have also contributed to the growth of the furniture market. The ongoing urbanization and population growth in Greece are also driving the demand for furniture, as more people are moving to urban areas and setting up new households. In conclusion, the Furniture market in Greece is experiencing growth due to changing customer preferences towards modern and stylish designs, the rise of online shopping, the demand for sustainable and eco-friendly furniture, the influence of local craftsmanship and cultural heritage, and the underlying macroeconomic factors such as the recovery of the Greek economy and population growth.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.