Meat - Greece | Statista Market Forecast

Revenue in the Meat market amounts to US$6.04bn in 2024. The market is expected to grow annually by 3.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$586.60 are generated in 2024.
In the Meat market, volume is expected to amount to 733.20m kg by 2029. The Meat market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Meat market is expected to amount to 63.4kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Greece is experiencing slow growth due to factors such as changing consumer preferences towards healthier options, increasing concerns about the environmental impact of meat production, and the rise of alternative protein sources. This has led to a negligible growth rate for the overall market, with sub-markets like Fresh Meat and Meat Substitutes showing more promising growth. However, the traditional Processed Meat market is facing challenges due to changing consumer demands and stricter regulations.

Customer preferences: With the rise in health consciousness and the growing popularity of plant-based diets, the Meat Market within The Food market in Greece has seen a shift towards alternative protein sources such as tofu, tempeh, and seitan. This trend is driven by a combination of factors including concerns over animal welfare, sustainability, and health benefits. Additionally, there has been an increase in demand for locally sourced and organic meat options, reflecting a growing preference for more ethically and environmentally conscious food choices.

Trends in the market: In Greece, the Meat Market within The Food market is seeing a shift towards healthier and more sustainable meat options. There is a growing trend of consumers opting for organic and grass-fed meats, as well as plant-based alternatives. This trajectory is driven by the increasing awareness of the environmental and health impacts of conventional meat production. As a result, industry stakeholders are adapting to meet this demand by offering a wider range of sustainable meat products. This trend has implications for the entire supply chain, from producers to retailers, who must adjust their practices to meet the changing preferences of consumers. Additionally, this shift towards sustainable meat options has the potential to positively impact the Greek economy, as it promotes local and sustainable agriculture.

Local special circumstances: In Greece, the Meat Market within The Food market is heavily influenced by the country's strong agricultural sector. The Mediterranean climate and fertile land allow for abundant production of high-quality meats. Additionally, the strong cultural tradition of consuming meat, particularly lamb, plays a significant role in the market's dynamics. Furthermore, the strict regulations and certifications for meat production and sales ensure the safety and quality of products, boosting consumer confidence. This unique combination of factors sets the Greek Meat Market apart from other markets and contributes to its steady growth and success.

Underlying macroeconomic factors: The Meat Market within The Food market in Greece is heavily influenced by macroeconomic factors such as economic stability, government policies, and consumer spending habits. With the country facing financial challenges in recent years, the meat market has seen fluctuations in demand and pricing. However, with the Greek government implementing measures to improve economic conditions and promote domestic production, the meat market is expected to rebound. Additionally, the increasing trend towards healthy and sustainable food choices has led to a rise in demand for organic, locally-sourced meat products, providing growth opportunities for the market. The impact of global economic trends, such as trade agreements and tariffs, should also be considered in analyzing the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.