Fresh Vegetables - Malta

Malta

Highlights

Revenue in the Fresh Vegetables market amounts to US$93.90m in 2024. The market is expected to grow annually by 4.57% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$174.90 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 34.54m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 57.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Malta has been experiencing negligible growth, influenced by factors such as limited local production capacity, fluctuating consumer preferences, and competition from imported goods, which challenge the sustainability of local vegetable varieties.

Customer preferences: Consumers in Malta are increasingly prioritizing fresh, locally sourced produce, reflecting a growing awareness of sustainability and health. This trend is influenced by a rising interest in Mediterranean diets, which emphasize vegetables and seasonal ingredients. Additionally, younger demographics are shifting towards plant-based diets, driving demand for organic and ethically sourced vegetables. Cultural events and local markets celebrating traditional Maltese agriculture are further fostering a connection between consumers and local farmers, enhancing the appeal of fresh vegetables in the market.

Trends in the market: In Malta, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumers' increasing preference for sustainability and health-conscious choices. This trend reflects a broader movement toward Mediterranean diets, characterized by an emphasis on seasonal vegetables. Additionally, younger consumers are gravitating towards plant-based diets, further elevating the demand for ethically sourced options. The rise of local farmers' markets and cultural events celebrating Maltese agriculture is strengthening the bond between consumers and producers, presenting significant opportunities for stakeholders to innovate and market fresh vegetable offerings effectively.

Local special circumstances: In Malta, the Fresh Vegetables Market is shaped by its Mediterranean climate, which allows for a diverse range of seasonal produce, fostering a strong local agricultural identity. Cultural traditions emphasize the use of fresh, local ingredients in Maltese cuisine, further boosting demand for homegrown vegetables. Additionally, EU regulations on organic farming are encouraging farmers to adopt sustainable practices, enhancing the appeal of organic produce. This unique blend of geography, culture, and regulation creates a vibrant market dynamic, promoting innovation and local engagement in the fresh vegetable sector.

Underlying macroeconomic factors: The Fresh Vegetables Market in Malta is significantly influenced by macroeconomic factors such as national economic health, agricultural policies, and global trade dynamics. A stable economy, characterized by low unemployment and consumer spending power, enhances the demand for fresh produce. Additionally, EU agricultural subsidies and support for local farmers promote sustainable practices and organic farming, increasing the availability of high-quality vegetables. Global trends towards health consciousness and sustainability further drive consumer preferences for fresh, locally-sourced produce. Exchange rates and international trade agreements also impact import costs, influencing market prices and availability of seasonal vegetables in the local market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.