Vegetables - Ethiopia

Ethiopia

Highlights

Revenue in the Vegetables market amounts to US$5.42bn in 2024. The market is expected to grow annually by 19.54% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$41.74 are generated in 2024.
In the Vegetables market, volume is expected to amount to 3.09bn kg by 2029. The Vegetables market is expected to show a volume growth of 10.0% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 17.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Ethiopia is witnessing considerable growth, fueled by factors such as increasing consumer demand for fresh produce, rising health consciousness, and the expanding availability of processed and frozen vegetable options that enhance convenience and accessibility.

Customer preferences: In Ethiopia, there is a notable shift towards organic and locally-sourced vegetables, as consumers become more health-conscious and environmentally aware. This trend is fueled by a growing middle class that values sustainability and nutritional quality in their diets. Additionally, urbanization is influencing preferences, with busy lifestyles prompting demand for ready-to-cook and pre-packaged vegetable options. Cultural influences also play a role, as traditional dishes that emphasize fresh ingredients gain popularity, reflecting a blend of modern convenience and heritage appreciation.

Trends in the market: In Ethiopia, the Vegetables Market is experiencing a significant shift towards organic and locally-sourced produce, driven by an increasingly health-conscious and environmentally aware consumer base. This trend is particularly pronounced among the burgeoning middle class, which prioritizes sustainability and high nutritional value. As urbanization accelerates, the demand for ready-to-cook and pre-packaged vegetable options is on the rise, catering to the fast-paced lifestyles of city dwellers. Moreover, cultural influences are revitalizing traditional cuisines that celebrate fresh ingredients, merging modern convenience with a deep appreciation for heritage. This evolving landscape presents both opportunities and challenges for industry stakeholders, emphasizing the need for innovation and adaptability in product offerings.

Local special circumstances: In Ethiopia, the Vegetables Market is shaped by its diverse climatic zones and rich agricultural heritage, enabling a wide variety of crops to be cultivated year-round. Traditional farming practices coexist with modern techniques, fostering a unique blend of local flavors and organic produce. Cultural festivals celebrating harvests enhance community engagement, further driving demand for fresh vegetables. Additionally, government initiatives promoting agricultural sustainability are encouraging local sourcing and organic farming methods, aligning with consumer preferences for health and environmental consciousness.

Underlying macroeconomic factors: The Vegetables Market in Ethiopia is significantly influenced by macroeconomic factors such as national economic stability, agricultural policies, and global market trends. Economic growth and rising incomes enhance consumer purchasing power, leading to increased demand for fresh vegetables. Government initiatives aimed at improving agricultural productivity and infrastructure, alongside fiscal policies that support local farmers, are crucial in bolstering market performance. Additionally, global trends toward healthier diets and organic produce resonate with Ethiopian consumers, driving local farmers to adopt sustainable practices. Fluctuations in global commodity prices also impact the cost of inputs, influencing pricing dynamics within the local market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.