Key regions: Spain, Japan, China, Philippines, United Kingdom
The Food market in Ethiopia is experiencing mild growth in the Spreads and Sweeteners sub-markets due to factors such as increasing demand for convenience and rising health awareness among consumers. The adoption of digital technologies is also contributing to the overall growth of the market.
Customer preferences: As consumers become more health-conscious and mindful of their sugar intake, there is a growing demand for natural and healthier alternatives to traditional spreads and sweeteners. This has led to a rise in popularity of products like honey, agave nectar, and date syrup, which are perceived as more nutritious options. Additionally, there is a shift towards plant-based spreads and sweeteners, catering to the increasing number of individuals adopting vegan or vegetarian diets. This trend is also influenced by cultural beliefs and traditions promoting the use of natural and plant-based ingredients in food.
Trends in the market: In Ethiopia, the Spreads & Sweeteners market is experiencing a surge in demand for natural and healthy alternatives to traditional sugar and spreads. This trend is driven by increasing health awareness and a shift towards clean label products. As consumers become more health-conscious, there is a growing demand for natural sweeteners like honey, maple syrup, and stevia. Additionally, there is a rise in demand for spreadable products made from fruits and nuts, such as almond butter and fruit spreads. These trends are significant as they reflect a shift towards healthier food choices and present opportunities for industry stakeholders to capitalize on the growing demand for natural and clean label products. However, challenges such as high costs and supply chain limitations may hinder the growth of this market. To stay competitive, industry players will need to innovate and adapt to changing consumer preferences, while also addressing potential regulatory hurdles.
Local special circumstances: In Ethiopia, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's agricultural sector, which accounts for a significant portion of the economy. This has led to a focus on locally produced spreads and sweeteners, such as honey and jam, as well as traditional sweeteners like tej (honey wine). Furthermore, the growing health consciousness among consumers has led to a demand for natural, organic and healthier alternatives, resulting in the popularity of honey-based spreads and sweeteners. Additionally, the government's efforts to promote food security and local production have created a favorable environment for the growth of the market.
Underlying macroeconomic factors: The expansion of the Spreads & Sweeteners Market within The Food market in Ethiopia is heavily influenced by macroeconomic factors such as the country's economic stability, trade policies, and government initiatives to promote food industry growth. The global demand for healthier and natural food products has also impacted the market, leading to the adoption of new and innovative products by key players in the industry. Additionally, the rising population and increasing disposable income in Ethiopia have resulted in a higher demand for convenient and affordable food options, thereby driving the growth of the Spreads & Sweeteners Market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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