Non-Alcoholic Drinks - Ethiopia

The Non-Alcoholic Drinks market in Ethiopia is experiencing significant growth and development.

Customer preferences: Ethiopian consumers are increasingly seeking healthier beverage options, which has led to a growing demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a greater awareness of the health benefits associated with consuming non-alcoholic beverages. Additionally, there is a cultural inclination towards beverages that are refreshing and thirst-quenching, making non-alcoholic drinks a popular choice among Ethiopians.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Ethiopia is the rise in the consumption of bottled water. With an increasing focus on health and hygiene, consumers are opting for packaged drinking water as a safer alternative to tap water. This trend is particularly prominent in urban areas, where access to clean drinking water may be limited. As a result, the bottled water segment is experiencing significant growth in Ethiopia. Another trend in the market is the growing popularity of carbonated soft drinks. Ethiopians are increasingly embracing Western food and beverage culture, leading to a rise in the consumption of carbonated beverages. This trend is driven by factors such as urbanization, changing lifestyles, and the influence of global brands. As a result, both domestic and international soft drink manufacturers are expanding their presence in the Ethiopian market.

Local special circumstances: Ethiopia has a large young population, with a significant portion of the population falling within the age group of 15-29 years. This demographic trend has a direct impact on the Non-Alcoholic Drinks market, as young consumers are more likely to experiment with different beverage options and seek out new flavors and experiences. This presents an opportunity for beverage manufacturers to introduce innovative products and cater to the preferences of this demographic. Additionally, Ethiopia has a rich coffee culture, with coffee being an integral part of the country's social fabric. While coffee is traditionally consumed as a hot beverage, there is a growing trend of cold coffee drinks in the market. This trend is driven by the desire for convenience and the popularity of coffee-based beverages among the younger generation. As a result, coffee manufacturers are diversifying their product offerings to include ready-to-drink coffee options.

Underlying macroeconomic factors: Ethiopia has been experiencing strong economic growth in recent years, which has had a positive impact on consumer spending power. As disposable incomes increase, consumers have more purchasing power to spend on non-essential items such as beverages. This has contributed to the growth of the Non-Alcoholic Drinks market in Ethiopia. Furthermore, the government of Ethiopia has been actively promoting foreign investment in the country, particularly in the manufacturing sector. This has attracted international beverage companies to set up production facilities in Ethiopia, leading to an increase in the availability and variety of non-alcoholic drinks in the market. In conclusion, the Non-Alcoholic Drinks market in Ethiopia is witnessing significant growth and development due to changing consumer preferences, the rise of bottled water and carbonated soft drinks, local special circumstances such as the young population and coffee culture, and underlying macroeconomic factors such as economic growth and government support for foreign investment.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.