Baby Cereals & Other Dried Baby Food - Ethiopia

Ethiopia

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$9.55m in 2024. The market is expected to grow annually by 13.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.07 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 1.56m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 9.3% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Ethiopia has shown minimal growth, influenced by factors such as changing consumer preferences, low awareness of the benefits of baby food, and limited availability of premium products. Despite this, the market is expected to see slight growth due to increasing urbanization and rising disposable income.

Customer preferences: With rising awareness about the importance of nutrition for infant development, there has been a growing demand for organic and natural baby food products. This trend is particularly evident in Ethiopia, where traditional food practices and holistic approaches to child rearing are deeply ingrained. Additionally, as more mothers enter the workforce, convenience and time-saving options are becoming increasingly important, leading to a rise in demand for packaged baby cereals and other dried baby food products.

Trends in the market: In Ethiopia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is seeing a growing demand for organic and natural baby food products. This trend is driven by an increasing awareness of health and nutrition among parents, leading to a shift towards more natural and wholesome options for their babies. This trend is expected to continue, presenting opportunities for industry players to expand their product offerings and cater to this market segment. Additionally, with the rise in e-commerce and online shopping, there is a growing trend of purchasing baby food products online, making it easier for parents to access a wider range of products and brands. This trend is expected to have a significant impact on the distribution channels of the baby food market in Ethiopia, with a potential shift towards online sales. Industry stakeholders should keep a close eye on these trends and adapt their strategies accordingly to stay competitive in the market.

Local special circumstances: In Ethiopia, the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is heavily influenced by the country's agricultural sector and traditional food habits. With a majority of the population living in rural areas, locally sourced grains and legumes are preferred over imported baby food products. Additionally, strict regulations and limited access to modern distribution channels pose challenges for foreign companies looking to enter the market. These unique factors shape the market dynamics and require tailored strategies for success.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and economic growth. Countries with stable economic conditions and rising disposable incomes are experiencing higher demand for premium baby food products, while regions with economic instability and high inflation rates are seeing slower market growth. Additionally, government policies and regulations related to food safety and nutrition standards also play a significant role in shaping the market landscape. Increasing government initiatives to promote healthy eating habits among infants and young children are expected to drive the demand for nutritious baby food products in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.