Key regions: Philippines, United States, Canada, India, China
The Food market in Ethiopia, specifically the Bread & Cereal Products Market, has seen significant growth in recent years. Factors such as increasing consumer health awareness, adoption of digital technologies, and convenience of online services have all contributed to this considerable growth rate. Additionally, the sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products have all played a role in driving the overall market's growth.
Customer preferences: As health and wellness continue to be major concerns for consumers in Ethiopia, there has been a noticeable increase in demand for gluten-free and organic bread and cereal products. This trend is driven by a growing awareness of food allergies and sensitivities, as well as a desire for more natural and sustainable food options. Additionally, there has been a shift towards convenience and on-the-go snacking, leading to a rise in the popularity of single-serve and portable cereal and bread products. These changing preferences reflect a cultural shift towards healthier and more mindful eating habits.
Trends in the market: In Ethiopia, the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for locally sourced and traditional grains, such as teff and sorghum. This trend is driven by a growing interest in healthier and more sustainable food options. As a result, there has been an increase in small-scale producers and processors, leading to more diverse product offerings and a shift towards value-added products. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovation and differentiation to cater to changing consumer preferences.
Local special circumstances: In Ethiopia, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geography and cultural traditions. With a large rural population, traditional grains and cereals such as teff, sorghum, and maize are staples in the Ethiopian diet. This has led to a unique market for these products, with a strong demand for locally grown and produced options. Additionally, the Ethiopian government has implemented regulatory policies to support the local production and consumption of these products, further shaping the market dynamics.
Underlying macroeconomic factors: The Bread & Cereal Products Market in Ethiopia is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. In recent years, Ethiopia has experienced significant economic growth, with a GDP growth rate of 8.5% in 2019. This growth has been supported by strong government investments in infrastructure and a growing middle class. However, the country also faces challenges such as high inflation rates and a large trade deficit, which can impact consumer spending and overall market performance. Additionally, global economic trends, such as fluctuations in commodity prices, can also have an impact on the Bread & Cereal Products Market in Ethiopia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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