Pet Food - Ethiopia

  • Ethiopia
  • Revenue in the Pet Food market amounts to US$179.10m in 2024. The market is expected to grow annually by 7.59% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
  • In relation to total population figures, per person revenues of US$1.36 are generated in 2024.
  • In the Pet Food market, volume is expected to amount to 132.80m kg by 2029. The Pet Food market is expected to show a volume growth of 4.1% in 2025.
  • The average volume per person in the Pet Food market is expected to amount to 0.8kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

 
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Analyst Opinion

The Pet Food Market in Ethiopia is facing minimal growth due to factors such as limited awareness and affordability among consumers, as well as challenges in distribution and supply chain. Despite these obstacles, the market is expected to experience steady growth in the coming years as more companies enter the market and the overall food industry in Ethiopia continues to expand.

Customer preferences:
As more Ethiopians become urbanized and adopt Western lifestyles, there has been a rise in pet ownership and a growing demand for premium pet food products. This trend is driven by the perception that pets are family members and should be treated accordingly, leading to an increase in spending on high-quality and organic pet food options. Additionally, with the rise of e-commerce and online shopping in Ethiopia, there has been a shift towards purchasing pet food online, driven by convenience and a wider variety of options.

Trends in the market:
In Ethiopia, the Pet Food market is experiencing a shift towards natural and organic products, with consumers becoming more health-conscious and willing to pay a premium for high-quality pet food. This trend is expected to continue in the coming years, driven by the growing middle-class population and increasing pet ownership. Industry stakeholders should focus on developing and promoting sustainable and healthy pet food options to capitalize on this trend and meet the evolving demands of consumers. Additionally, with the rise of e-commerce and online shopping in Ethiopia, companies should also consider investing in digital platforms to reach a wider customer base and offer convenient purchasing options for pet owners.

Local special circumstances:
In Ethiopia, the Pet Food Market is heavily influenced by the country's agricultural sector. Due to the prevalence of livestock farming, there is a high demand for animal feed, which has led to the growth of the pet food market. Additionally, the country's cultural attitudes towards pets also play a role, as many Ethiopians view their pets as part of the family and are willing to spend on their well-being. Moreover, the market is also affected by government regulations, with strict import laws limiting the availability of foreign pet food brands. This has led to the emergence of local pet food manufacturers, catering to the unique tastes and preferences of Ethiopian pet owners.

Underlying macroeconomic factors:
The Pet Food Market within The Food market in Ethiopia is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With the country experiencing steady economic growth in recent years, there has been an increase in disposable income and a growing middle class, leading to higher consumer spending on pet food products. In addition, the government's focus on promoting agricultural development and investment in infrastructure has resulted in improved distribution channels for pet food products. Furthermore, the rising urbanization and changing consumer preferences towards pet ownership have also contributed to the growth of the Pet Food Market in Ethiopia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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