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Other Sauces - Malawi

Malawi
  • Revenue in the Other Sauces market amounts to US$48.87m in 2024. The market is expected to grow annually by 6.16% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$38bn in 2024).
  • In relation to total population figures, per person revenues of US$2.28 are generated in 2024.
  • In the Other Sauces market, volume is expected to amount to 13.47m kg by 2029. The Other Sauces market is expected to show a volume growth of 0.6% in 2025.0.
  • The average volume per person in the Other Sauces market is expected to amount to 0.6kg in 2024.

Definition:

The Other Sauces market covers different types of sauces, excluding ketchup, that are used to improve the flavor, texture, and appearance of a dish. Examples include mustard, mayonnaise, soy sauce, BBQ sauce, and other emulsified sauces as well as products for preparing sauces, i.e., gravy granules and bouillon cubes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Soya sauce
  • Mayonnaise
  • Mustard
  • Pre-mixed sauces, hot sauce
  • Seasoning sauce, Worcestershire sauce
  • Barbecue sauce, teriyaki sauce
  • Hoisin sauce, oyster sauce, fish sauce, peanut sauce
  • Chili sauce, pesto sauce, sriracha sauce, remoulade sauce, ponzu sauce

Out-Of-Scope

  • Tomato ketchup
  • Tomato sauces
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Other Sauces Market in Malawi is seeing minimal growth due to factors such as limited consumer awareness and low disposable income. Despite this, the market is expected to grow steadily with the increasing popularity of traditional Malawian cuisine and the introduction of new flavors.

Customer preferences:
In Malawi, there is a growing demand for locally sourced and organic ingredients in the Other Sauces Market. This is driven by a cultural preference for traditional and natural foods, as well as a shift towards healthier and more sustainable eating habits. Additionally, the growing middle class, coupled with an increasing interest in international cuisines, has led to a rise in demand for exotic and gourmet sauces, further fueling the growth of this market.

Trends in the market:
In Malawi, there is a growing trend of incorporating traditional Malawian flavors into various sauces, such as the use of peri-peri and baobab fruit. This trend is significant as it showcases the unique and diverse culinary culture of the country. It also has potential implications for industry stakeholders, as it presents opportunities for product innovation and catering to a wider consumer base. Additionally, there is a rising demand for healthier and more natural sauces, leading to the development of organic and clean-label options in the market. This trend is expected to continue, as consumers become more health-conscious and seek out products with cleaner ingredient lists. Industry players can capitalize on this trend by offering healthier sauce options and emphasizing their use of natural and organic ingredients.

Local special circumstances:
In Malawi, the Other Sauces Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's agricultural industry. The vast majority of the population relies on farming for their livelihood, resulting in a wide variety of locally grown herbs and spices used in traditional sauces. Additionally, the country's diverse cultural background has led to a fusion of flavors, with Indian, Portuguese, and British influences present in many dishes. This unique blend of ingredients and cooking techniques sets the Other Sauces Market in Malawi apart from other markets and drives its growth.

Underlying macroeconomic factors:
The Other Sauces Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending patterns, import/export policies, and overall economic growth. Countries with stable economic conditions and a growing middle class are experiencing increased demand for diverse and high-quality sauces, leading to market growth. On the other hand, countries with high inflation rates and weak consumer purchasing power are experiencing slower market growth. Additionally, fluctuations in commodity prices and trade agreements also impact market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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