Pet Food - Sierra Leone

Sierra Leone

Revenue in the Pet Food market amounts to US$11.05m in 2024. The market is expected to grow annually by 9.33% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$1.28 are generated in 2024.
In the Pet Food market, volume is expected to amount to 8.41m kg by 2029. The Pet Food market is expected to show a volume growth of 6.2% in 2025.
The average volume per person in the Pet Food market is expected to amount to 0.7kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Pet Food market in Sierra Leone is experiencing subdued growth due to factors such as low consumer spending power and limited access to digital technologies. However, rising pet ownership and increased awareness of proper pet nutrition are expected to drive growth in the future.

Customer preferences: With a growing pet ownership rate in Sierra Leone, there is a noticeable trend towards more premium and specialized pet food options. This is largely influenced by a shift towards pet humanization, where pets are seen as members of the family and given similar treatment. As a result, there is a demand for natural, organic, and grain-free pet food products. Additionally, there is an increase in online purchases of pet food, driven by convenience and a desire for contactless transactions. This trend is expected to continue as more consumers prioritize their pet's health and well-being.

Trends in the market: In Sierra Leone, the Pet Food Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing consumer awareness of the environmental impact of traditional pet food and a desire for more natural ingredients. Industry stakeholders are responding by introducing new product lines and promoting sustainable sourcing practices. This trend is expected to continue as consumers become more conscious of their own health and the well-being of their pets. As a result, pet food companies may need to adjust their strategies to meet the evolving demands of the market.

Local special circumstances: In Sierra Leone, the Pet Food Market faces challenges due to the country's low-income population and limited access to resources. This results in a reliance on locally sourced ingredients and traditional methods of food production. Additionally, cultural beliefs and practices may impact the popularity and availability of certain types of pet food. Furthermore, there may be limited regulations and oversight in the market, leading to varying levels of product quality. These factors play a significant role in shaping the dynamics of the Pet Food Market in Sierra Leone.

Underlying macroeconomic factors: The Pet Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies on import and export. In Sierra Leone, where the economy is still recovering from the Ebola crisis, consumer spending power remains low, leading to a slower growth rate in the pet food market. However, with the recent economic growth and an increase in disposable income, the market is expected to pick up pace. Additionally, government policies and regulations on import and export of pet food also play a crucial role in determining market performance. With favorable policies and regulations, the market is expected to experience steady growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.