Beauty & Personal Care - Sierra Leone

Sierra Leone

Sierra Leone's Beauty & Personal Care market is projected to generate a revenue of US$446.70m in 2024.
This market is expected to witness an annual growth rate of 1.81% (CAGR 2024-2029).
Among the various segments, the Personal Care segment holds the largest market volume with US$210.80m in 2024.
When compared globally, in the United States leads in revenue generation, reaching US$100bn in 2024.
In terms of per capita income, in Sierra Leone is estimated to generate US$49.75 per person in 2024.
As for the online sales component, it is predicted that 2.6% of the total revenue in the Beauty & Personal Care market will be generated through online channels by 2024.
Sierra Leone's beauty and personal care market is experiencing a surge in demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.