Margarine - Malawi | Statista Market Forecast

Revenue in the Margarine market amounts to US$92.60m in 2024. The market is expected to grow annually by 11.28% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$4.31 are generated in 2024.
In the Margarine market, volume is expected to amount to 21.52m kg by 2029. The Margarine market is expected to show a volume growth of 6.0% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.77kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market in Malawi is experiencing subdued growth, influenced by factors such as changing consumer preferences, competition from butter, and economic challenges that limit disposable income for premium products. These elements collectively impact market expansion.

Customer preferences: In Malawi, consumer preferences regarding margarine are gradually shifting towards healthier, plant-based options amid rising health consciousness. This trend is particularly notable among younger demographics who prioritize nutrition and wellness in their dietary choices. Additionally, the influence of social media and increased access to information is prompting consumers to seek out products with natural ingredients and transparent labeling. As lifestyles evolve, the demand for convenient, ready-to-use cooking solutions is also on the rise, further shaping the margarine market landscape.

Trends in the market: In Malawi, the margarine market is experiencing a notable shift towards healthier, plant-based alternatives, driven by an increase in health awareness among consumers. This trend is particularly evident among younger generations who are more focused on nutrition and overall wellness. The rise of social media is amplifying this shift, as consumers are increasingly inclined to choose products with natural ingredients and clear labeling. Additionally, the demand for convenient cooking solutions is growing, prompting manufacturers to innovate and adapt their offerings to meet these evolving consumer preferences, thereby reshaping the competitive landscape for industry players.

Local special circumstances: In Malawi, the margarine market is influenced by unique local factors such as the reliance on traditional cooking methods and staple foods. Many households prioritize affordability, which affects purchasing decisions, leading to a demand for cost-effective margarine options. Additionally, cultural preferences for flavors and local ingredients shape product formulations. Regulatory influences, such as food safety standards, are also critical, ensuring that manufacturers adhere to quality controls while promoting healthier alternatives, thus impacting market dynamics and competition.

Underlying macroeconomic factors: The Margarine Market in Malawi is significantly shaped by macroeconomic factors including national economic health, global commodity prices, and fiscal policies. The country's economic stability influences consumer purchasing power, with fluctuations in disposable income affecting demand for margarine. Rising global oilseed prices can lead to increased production costs, which may be passed on to consumers. Furthermore, government policies promoting agricultural sustainability and food security can enhance local production capabilities. External economic conditions, such as trade agreements and foreign investments, also play a role in shaping competition and market entry strategies, ultimately impacting the availability and affordability of margarine products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.