Butter - Southern Asia | Statista Market Forecast

Revenue in the Butter market amounts to US$7.35bn in 2024. The market is expected to grow annually by 8.79% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$3.84 are generated in 2024.
In the Butter market, volume is expected to amount to 1.33bn kg by 2029. The Butter market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.55kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Southern Asia is experiencing subdued growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards healthier fats, and competition from margarine and plant-based alternatives.

Customer preferences: Consumers in Southern Asia are increasingly gravitating towards healthier dietary options, leading to a notable decline in traditional butter consumption. This shift is influenced by rising awareness of health issues linked to saturated fats, particularly among younger demographics. As urban lifestyles become more prevalent, convenience also drives interest in plant-based spreads and low-fat alternatives. Additionally, cultural nuances are emerging, with many seeking products that align with local tastes while still prioritizing health, reflecting a blend of tradition and modernity in dietary choices.

Trends in the market: In Southern Asia, the Butter Market within the Oils & Fats sector is experiencing a significant shift towards plant-based alternatives and low-fat spreads, as consumers prioritize health and wellness. This trend is particularly pronounced among urban populations, where convenience and accessibility drive demand for innovative products. Simultaneously, local flavor profiles are influencing product development, leading to a rise in regionally inspired alternatives. For industry stakeholders, adapting to these changes is crucial, as they must balance traditional culinary practices with evolving consumer preferences to remain competitive in a dynamic market landscape.

Local special circumstances: In Southern Asia, the Butter Market within the Oils & Fats sector is uniquely shaped by diverse cultural culinary practices and regional agricultural outputs. Countries like India and Pakistan have strong dairy traditions, influencing the demand for traditional butter while also embracing plant-based alternatives due to rising health consciousness. Additionally, regulatory frameworks promoting sustainable agricultural practices impact sourcing and production methods. The interplay of urbanization and local flavor preferences fosters innovation, prompting manufacturers to create products that resonate with both health trends and traditional tastes, thereby enhancing market competitiveness.

Underlying macroeconomic factors: The Butter Market in Southern Asia is significantly influenced by macroeconomic factors such as national economic growth, consumer spending patterns, and global commodity prices. Countries experiencing robust economic expansion, like India, witness increased disposable incomes, leading to higher demand for both traditional and premium butter products. Fluctuations in dairy prices on the global market can impact local production costs, influencing pricing strategies and consumer behavior. Additionally, fiscal policies promoting agricultural subsidies and investments in dairy infrastructure enhance production efficiency and sustainability, further shaping market dynamics. As urbanization continues, evolving consumer preferences towards health and wellness are driving innovation in butter offerings, including fortified and plant-based alternatives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.