Butter - Malta | Statista Market Forecast

Revenue in the Butter market amounts to US$3.19m in 2024. The market is expected to grow annually by 7.81% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$5.95 are generated in 2024.
In the Butter market, volume is expected to amount to 373.00k kg by 2029. The Butter market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.54kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Malta is witnessing subdued growth, influenced by factors such as shifting consumer preferences towards healthier alternatives, fluctuating dairy prices, and increased competition from margarine and plant-based spreads.

Customer preferences: In Malta, consumers are increasingly gravitating towards healthier dietary choices, prompting a notable decline in traditional butter consumption. This shift is fueled by rising awareness of health issues associated with saturated fats and a growing preference for plant-based alternatives. Additionally, younger demographics, particularly millennials and Gen Z, are favoring sustainable and ethically sourced products, leading to a surge in demand for organic and vegan spreads. As lifestyle factors evolve, convenience and versatility in cooking are becoming paramount, further influencing purchasing decisions within the Butter Market.

Trends in the market: In Malta, the Butter Market within the Oils & Fats sector is experiencing a significant transformation as consumers increasingly opt for healthier alternatives. The decline in traditional butter consumption is marked by a shift towards plant-based spreads, driven by heightened awareness of health risks linked to saturated fats. This trend is particularly pronounced among younger consumers who prioritize sustainability and ethical sourcing. As a result, industry stakeholders must adapt by offering organic, vegan, and versatile options that cater to evolving dietary preferences, ensuring relevance in a competitive market landscape.

Local special circumstances: In Malta, the Butter Market within the Oils & Fats sector is influenced by the island's Mediterranean dietary traditions, which emphasize olive oil and fresh produce over dairy fats. This cultural preference is compounded by the rising popularity of the Mediterranean diet, which encourages plant-based foods. Additionally, regulatory measures aimed at promoting healthier eating habits have led to increased scrutiny on saturated fats, prompting consumers to seek alternative spreads. As a result, local producers are innovating with healthier, locally-sourced options that align with these cultural shifts and regulatory frameworks.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Malta is shaped by several macroeconomic factors, including global economic trends, national economic health, and fiscal policies. The island's economic stability, bolstered by tourism and trade, supports consumer spending on food products. However, rising inflation and fluctuating commodity prices can challenge affordability and influence purchasing behaviors. Additionally, Malta's alignment with EU regulations promotes healthier eating habits, leading to increased demand for innovative, lower-saturated fat alternatives. These dynamics, alongside a growing awareness of health and wellness, are driving local producers to adapt their offerings, ensuring competitiveness in a shifting market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.