Meat Substitutes - Southern Asia

Southern Asia

Highlights

Revenue in the Meat Substitutes market amounts to US$107.10m in 2024. The market is expected to grow annually by 11.85% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.06 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 15.10m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 7.9% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Southern Asia is experiencing mild growth, attributed to factors such as increasing health consciousness among consumers and the convenience of online services. This growth is impacted by the growing trend of plant-based diets and the rising demand for sustainable and ethical food options.

Customer preferences: As Western influences continue to impact Southern Asian cultures, there has been a growing trend towards vegetarianism and flexitarianism. This has led to an increase in demand for meat substitutes, such as plant-based proteins and tofu, as consumers seek healthier and more sustainable options. Additionally, with a growing awareness of animal welfare and environmental concerns, there has been a shift towards ethical and eco-friendly food choices. This has further fueled the demand for meat substitutes in the region.

Trends in the market: In Southern Asia, the Meat Substitutes market is experiencing a surge in demand, driven by a growing trend of health consciousness and ethical considerations among consumers. This trend is expected to continue, with a projected CAGR of 7.5% from 2021 to 2026. The significance of this trend lies in the potential for Meat Substitutes to serve as a sustainable and environmentally friendly alternative to traditional meat products. This has implications for industry stakeholders, as they may need to adapt their production processes and marketing strategies to cater to this evolving demand. Additionally, there is a growing trend of incorporating traditional Asian ingredients and flavors into Meat Substitute products, which could further drive the market's growth in the region.

Local special circumstances: In Southern Asia, the Meat Substitutes Market is influenced by a combination of cultural and regulatory factors. In countries like India and Pakistan, where a significant percentage of the population follows vegetarian or vegan diets, the demand for plant-based meat alternatives is high. Additionally, with increasing concerns about the environmental impact of meat consumption, the market for meat substitutes is expected to grow in this region. However, strict regulations on food labeling and sourcing of ingredients may pose challenges for international companies looking to enter this market.

Underlying macroeconomic factors: The Meat Substitutes Market in Southern Asia is heavily influenced by macroeconomic factors such as shifting consumer preferences towards healthier and sustainable food options, increasing concerns about animal welfare and environmental sustainability, and rising disposable income in the region. These factors are driving the demand for plant-based meat substitutes, as consumers look for alternatives to traditional meat products. Additionally, government initiatives promoting plant-based diets and reducing meat consumption, as well as investments in research and development for new and improved meat substitutes, are also contributing to the growth of the market. However, challenges such as high production costs, limited availability of raw materials, and lack of awareness and acceptance of meat substitutes in some countries may hinder market growth. The market is expected to continue growing as these macroeconomic factors continue to influence consumer behavior and the overall food industry in Southern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.