Fruits & Nuts - Madagascar

Madagascar

Highlights

Revenue in the Fruits & Nuts market amounts to US$700.10m in 2024. The market is expected to grow annually by 7.92% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$22.54 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 277.70m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 8.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Madagascar is experiencing minimal growth, influenced by factors such as limited access to modern farming techniques, fluctuating climate conditions, and competition from imported products, which challenge local producers' market share.

Customer preferences: Consumers in Madagascar are showing a growing preference for organic and locally sourced fruits and nuts, driven by an increasing awareness of health and sustainability. This shift is influenced by cultural values that prioritize natural products and traditional farming methods. Additionally, younger demographics are leaning towards healthier snacking options, favoring nuts and dried fruits over processed alternatives. The rise of social media is also playing a role, as it promotes local produce and encourages community support for farmers, enhancing the visibility of Madagascar’s unique offerings in the market.

Trends in the market: In Madagascar, the Fruits & Nuts Market is experiencing a notable shift toward organic and locally sourced options, reflecting a growing consumer preference for health-conscious and sustainable products. This trend is particularly pronounced among younger generations, who are increasingly opting for healthier snacking alternatives such as nuts and dried fruits instead of processed snacks. The influence of social media is amplifying this movement, as platforms promote local farmers and their unique produce, fostering community support. For industry stakeholders, these trends signify an opportunity to align with consumer values, enhance brand loyalty, and expand market reach through sustainable practices.

Local special circumstances: In Madagascar, the Fruits & Nuts Market is uniquely influenced by the country’s rich biodiversity and traditional agricultural practices. The island's distinct climate allows for the cultivation of rare fruits and nuts, such as the endemic baobab fruit, which appeals to health-conscious consumers. Additionally, cultural practices emphasize communal farming, fostering a strong connection between local producers and consumers. Regulatory support for organic farming further enhances this market, promoting sustainable practices while meeting the rising demand for organic products among health-oriented shoppers.

Underlying macroeconomic factors: The Fruits & Nuts Market in Madagascar is shaped by several macroeconomic factors, including global economic trends, national economic stability, and trade policies. The increasing global demand for exotic fruits and nuts, driven by health and wellness trends, presents significant opportunities for local producers. However, Madagascar's economic health, characterized by fluctuating GDP growth and inflation rates, can impact production costs and purchasing power. Fiscal policies promoting agricultural investment and infrastructure development are crucial for enhancing market accessibility. Additionally, external factors like climate change and trade tariffs can affect export potential, influencing the overall market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.