Fresh Fruits - Taiwan | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$3.79bn in 2024. The market is expected to grow annually by 3.46% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$158.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.71bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 61.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Taiwan has been experiencing negligible growth, influenced by factors such as shifting consumer preferences towards convenience, rising health consciousness, and competition from imported fruits, which impact local production and pricing strategies.

Customer preferences: Consumers in Taiwan are increasingly gravitating towards organic and sustainably sourced fresh fruits, driven by a growing awareness of health and environmental issues. This trend is particularly prominent among younger demographics who prioritize quality and ethical consumption. Additionally, the rise of e-commerce platforms has made it easier for consumers to access diverse fruit options, enhancing convenience. Furthermore, there is a notable shift towards ready-to-eat fruit products, reflecting busy lifestyles and a preference for healthy snacking alternatives.

Trends in the market: In Taiwan, the Fresh Fruits Market is experiencing a surge in demand for organic and sustainably sourced products, reflecting consumers' heightened health consciousness and environmental concerns. Younger demographics are particularly influential in this shift, prioritizing high-quality and ethically produced fruits. Additionally, e-commerce platforms are expanding access to a broader range of fruit options, enhancing consumer convenience. The trend towards ready-to-eat fruit products caters to busy lifestyles, promoting healthy snacking. These developments hold significant implications for industry stakeholders, necessitating adaptations in sourcing, marketing, and distribution strategies to align with evolving consumer preferences.

Local special circumstances: In Taiwan, the Fresh Fruits Market is shaped by its unique geographical advantages, including a diverse climate that allows for a wide variety of fruits to be grown year-round. Cultural preferences for fresh, high-quality produce drive consumer demand, with traditional markets playing a significant role in local buying habits. Furthermore, strict regulatory standards for food safety and quality enhance consumer trust in domestic products. These factors collectively influence market dynamics, prompting suppliers to innovate in sustainable practices and strengthen local sourcing to meet evolving consumer expectations.

Underlying macroeconomic factors: The Fresh Fruits Market in Taiwan is significantly influenced by macroeconomic factors such as national economic health, global trade dynamics, and consumer spending patterns. Taiwan's robust GDP growth and stable inflation rates create a favorable environment for consumer purchasing power, thereby boosting demand for fresh produce. Additionally, trade agreements and international market access enhance the export potential of Taiwanese fruits, benefiting local farmers. Fiscal policies that support agricultural innovation and sustainability initiatives further drive market growth. As global trends increasingly favor healthy eating and organic produce, Taiwanese suppliers are adapting to meet these changing consumer preferences, thereby strengthening their market position.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.